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Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
that attracted more than 1,000 submissions from 40 countries across the world. Four agencies landed second ... as a community for agencies, brands and creativces to showcase their best Facebook work. Digitas ... , this was Facebook at its best. On the whole what lessons should agencies take from the winners about what makes ...
.” Pick and Turkey League 2011 Pick tally Agency Brand Campaigns ...
The agencies are understood to have won the business after a pitch ahead of a campaign to promote the brand, which is expected to be backed with a media budget in the region of 4 million. Credit Confidential is positioning itself as a competitor to existing online credit services such as Experian ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ... with one agency?" Most of this stuff is far less valuable when proprietary than when open. It ...
and concierge while you become editor. As an agency, we are constantly working with our clients, striving ... as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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