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The agency won the new account after a pitch handled by Oystercatchers. Investec has not worked with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ...
Orbis, the international fund management company, has appointed the start-up agency The Corner...The agency won the account after a pitch process handled by AAR. Other agencies competing for the business were Isobel, Johnny Fearless and St Luke's. Sources suggested that Orbis indicated in the pitch brief that it intends to spend 7 million across digital and traditional channels on building a new ...
The agency won the business after a pitch, which kicked off at the end of last year and was led ... 's appointment marks the first time that Aviva has used an agency to work on global campaigns specifically for its investment arm. In the UK, the brand works with a number of agencies, including Abbott Mead ...
WPP agency Maxus has been awarded the media planning and buying brief for financial trading firm...The agency, which picked up the account after a competitive pitch against undisclosed agencies ... will be planned by Maxus and booked through its sister outdoor agency, Kinetic. The campaign includes taxi media ... , will all report to Carpenter as part of the change. Carpenter reports to the agency s chief executive ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ... with one agency?" Most of this stuff is far less valuable when proprietary than when open. It ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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