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Guinness seeks agency for direct and digital business

agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently ... advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising....venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...

RKCR/Y&R lands advertising brief for brewers association

RKCR/Y R was appointed to the advertising account for the Global Brewers Initiative after a pitch against DLKW Lowe and the start-up agencies Now and 101. The pitch process, which kicked off in January, was handled by AAR. The initiative comprises a number of brewers working with the British Beer Pub ...

LBi wins pitch for Carlsberg digital

The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media ... off a review of the business last year in a bid to connect with its younger customers. The agency ... , working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...

Gravity Road lands content brief from Bombay Sapphire

The agency is planning to extend Bombay Sapphire's platform for promoting and championing the arts, called The Imagination Series, into film. The platform, which has previously consisted of public art installations by Rainey Kelly Campbell Roalfe/Y R, will now centre around a year-long film competition ...

Kronenbourg hands £5m creative account to Ogilvy & Mather

The agency beat CHI Partners, JWT London and WCRS to the business after a review that was called in March through AAR. Bartle Bogle Hegarty was the incumbent on the account but did not repitch. The agency was appointed to the business in July 2010 when it was moved out of M C Saatchi, after nine years ...

Agencies line up for Jagermeister brief

Jagermeister, the German herbal liqueur popular as a mixer or a shot, is looking for an ad agency...It has approached agencies directly and is due to hold initial chemistry meetings next week. The brand has recently positioned itself with live music, particularly in the heavy metal genre. As well ... Charts. Four years ago, Jagermeister appointed Syzygy and its sister agency Hi-Res to work on global ...

WKD takes blokes to the gym

The ad shows three men riding exercise bikes and watching women doing an aerobics class. The men cycle very quickly whenever the women turn around, but then slow down as soon as they look away. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed ...

Bulmers picks Adam & Eve for £3m ad account

The agency landed the account following a pitch against JWT London, WCRS and Wieden Kennedy in a ... s history in the knowledge that the agency will bring a fresh perspective and strong ideas to Bulmers, along ... that the campaign created by his agency would "assert the authenticity" of the Bulmers brand. ...

Heineken hands Strongbow Gold global digital task to Work Club

Work Club won the account after a competitive pitch against three other undisclosed agencies. Duties include digital creative, social media and all implementation. The work will focus on targeting the 18- to 35-year-old market, the key demographic for the brand. Strongbow introduced the Gold ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.