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Mars named Cannes Advertiser of the Year

marketing of their products and who embrace and encourage the creative work produced by their agencies ... . This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ... testament to a company which truly embraces creativity and demands outstanding work from its agencies ...

Butterkist hands ad duties to BMB

The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch. BMB s first work for Butterkist, which will promote new flavour variants and products, is expected to run later this year. The agency will also work across a number ...

Kraft Foods kicks off digital roster review

The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...

Oreo launches family friendly TV ad

was the production agency. PHD handled the media planning and buying. Follow Sara Kimberley on Twitter ...

Mars appoints agencies to Galaxy digital account

The agencies, which are incumbents on the Galaxy advertising, media and PR accounts respectively, clubbed together for the pitch, against undisclosed agencies. The chocolate brand has done little in the way of digital marketing to date, although it has a sizeable following on its Facebook fan page ...

Digital shops eye Hotel Chocolat job

The British chocolatier Hotel Chocolat is looking for an agency to help develop its digital...A small number of agencies have been invited to pitch for the business, with pitches understood to be taking place later this month. The successful agency will oversee e-commerce work for the brand and be responsible for handling some digital advertising campaigns. The move marks the first time Hotel Chocolat ...

Romanian chocolate wins direct creatives' debate

as it was not by their agency) that showcased direct creative excellence. Examples varied from a home-grown AA direct mail ...

Kraft kicks off Green & Black's creative review

The company has approached agencies to invite them to compete for the business. Green Black s has previously worked with Brave after appointing the agency to handle a cinema campaign in October ... agencies on the Kraft roster include Beattie McGuinness Bungay, which was recently appointed to handle its ...

Kraft launches Cadbury Screme Egg ads

The outdoor campaign, created by advertising agency Fallon, builds on the goo and splat concept from earlier campaigns for the Creme Egg with the new strapline "The goolish one". The ads ... -week campaign, booked by Omnicom media agency PHD and Aegis out of home specialist Posterscope, will be situated ...

Trident gum appoints Saatchi and Saatchi to global ad account

The agency won the account following a competitive pitch against TBWA and Wieden + Kennedy. Trident began a review of its global business in July, ending its relationship with JWT, which was not involved in the pitch. The agency had worked with the brand for more than eight years. JWT s last ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.