Carnival Cruise Lines appoints MPG Media Contacts to £8m account
24 Feb 2012 | by Maisie McCabe
by Aegis Media agency Vizeum since 2008 . MPG has worked with Carnival Cruise Lines in the USA ...
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All About ... The PPA conference
17 May 2012 | by Nick Batten
and media agencies alike are in the early stages of honing their skills and knowledge with respect to tablet ...
Katherine Levy: Mag man Salmon looks like a fish out of water at Channel 4
16 Feb 2012 | by Katherine Levy
head of agency sales role in Jonathan Allan's all-new Channel 4 cast. If the shock was the fact ... , this was belatedly remedied on Monday morning, when Monsieur de Puyfontaine personally e-mailed agency partners ... alongside the recently appointed head of agency sales, Damon Lafford, who comes from Sky Media and has ...
News Corp brings in ex-Y&R chief exec for global brand partnerships role
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
led Y R's Australian and New Zealand business. Before joining Y R, he worked for agency George Patterson Bates in a number of capacities and led Y R s later acquisition of the agency. Rupert Murdoch ...
Economist updates 'Where Do You Stand?' campaign
06 Feb 2012 | by Maisie McCabe
media agency PHD and WPP's Kinetic. It will run on CBS Outdoor sites on the London Underground from ...
Bauer hires Gravity Road for Grazia's fashion film series
02 Feb 2012 | by Ian Darby
Bauer has appointed the content agency Gravity Road to create an online documentary series that will follow the Grazia team as it puts together the fashion issue. Inspired by Vogue 's The September ... . The Brooklyn Brothers, Grazia's ad agency, has created a campaign to support the launch of the fashion issue ...
Media's glamour puss is out to prove her mettle
19 Jan 2012 | by Katherine Levy
of the largest media agency in the UK, she is clearly still excited about her promotion; she totters around ... go home in the evening, she's out there going the extra mile for her agency. As a competitor, I see ...
The Year Ahead for ... Magazines
12 Jan 2012 | by Vanessa Doyle
is for publishers to do some serious work on their agency marketing, rather than being inward-facing. Cost ... the magazines into media agencies. The new generation of graduates and planners struggle to understand ...
Review of the year 2011: in with the new and out with the old
15 Dec 2011
to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes....rising prices, higher utility bills and job insecurity. Evidence from agencies suggested ... halved to 5.4 per cent during the first half of 2011, according to the Marketing Agencies Association. The body, which represents integrated and below-the-line agencies, called on clients to "realise ...
Bloomberg Businessweek puts mag's 'personality' in the spotlight
30 Nov 2011 | by Maisie McCabe
The ads break on Friday (2 December) in the UK and are part of a multi-million US dollar global campaign led by WPP's MEC, which will run in the US and Hong Kong. The creative work for the campaign, developed by Bloomberg's internal agency, is inspired by recent stories from the magazine and each ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
