The Year Ahead for ... Mobile
12 Jan 2012 | by Stefan Bardega
and, for agencies, creativity that exceeds apps...., networks and device manufacturers (not to mention agencies), 2012 will be the year of reckoning ...
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The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
risen in importance at Microsoft. But this is not to say that agencies still see it as less of a media ...
Jam and Samsung turns tweets into art for Galaxy note campaign
21 Nov 2011 | by Sarah Shearman
The 'Create my Tweet' campaign has been devised by social media agency Jam. It features original artworks by illustrators using Galaxy Note handsets, created from 140 character tweets sent to the Samsung Mobile account. Illustrators Steven Wilson, Rose Stallard, Danny Sangra, and Natasha Law will be using ...
Vexed Digital acquires mobile specialist Future Platforms
14 Oct 2011 | by Matt Williams
Vexed Digital, the digital agency launched by ex-Good Technology founder Richard Davies, has
HTC kicks off £100m hunt for lead global agency
13 Oct 2011 | by Anne Cassidy
The winning agency will become HTC s global creative and strategic lead across all markets, although the brand will retain its relationships with local agencies. The Taiwanese company is understood to be holding meetings in Seattle with agencies including the US incumbent, Deutsch LA ...
What is technology's role in out-of-home media?
22 Sep 2011 | by Nigel Clarkson and Rebecca Bainbridge
and agency agendas. Foster's has just launched interactive touchscreen six-sheets in four UK cities. Here ...
Carlsberg signs year-long ad deal with Sky Sports
05 Sep 2011 | by Daniel Farey-Jones
The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands of guys who want to kick back with a beer and their favourite sports channel. The ads are intended ... Carlsberg at the end of a hard day. The media deal was brokered by media agency OMD UK, and also includes ...
Should brands be investing in apps?
18 Aug 2011 | by Katherine Levy
promoted but do a disservice to the brand as they don't work." AGENCY HEAD - Daniel Rosen, founder ... success with apps that provide a utility and make people's lives easier." AGENCY HEAD - Russ Lidstone ... or agencies want one for the sake of having one. "Branded apps can be a folly if they serve little purpose ...
Aegis buys minority stake in mobile specialist TigerSpike
18 Jul 2011 | by Ben Bold
TigerSpike is headquartered in Sydney, with offices in London and New York. Jerry Buhlmann, Aegis's chief executive, explained that the investment was in line with Aegis's focus on media innovation, while TigerSpike said that the funding would fuel the agency's growth and new product development ...
Dentsu and Millmo unveil new content and media delivery platforms
04 Jul 2011 | by Campaign Asia
TOKYO - Creative agency Dentsu, and mobile entertainment company Millmo have released Rota2u, a..., including Windows Phone and iOS, by the end of the year. The agency's music and video delivery ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
