Carnival Cruise Lines appoints MPG Media Contacts to £8m account
24 Feb 2012 | by Maisie McCabe
by Aegis Media agency Vizeum since 2008 . MPG has worked with Carnival Cruise Lines in the USA ...
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Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The launch of the campaign comes as an estimated 3.6 million families and individual consumers are expected to use the airport during the holiday period. The campaign, which launches on 19 March and was created by agency Masius, will use the strapline, "Everyone gets a smoother takeoff at Heathrow ...
News Corp brings in ex-Y&R chief exec for global brand partnerships role
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
led Y R's Australian and New Zealand business. Before joining Y R, he worked for agency George Patterson Bates in a number of capacities and led Y R s later acquisition of the agency. Rupert Murdoch ...
Warburtons launches £8.2m breakfast campaign
14 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to be an official "Warburtons Taste Tester". Mark Roalfe was the agency creative director on the ad, working ...
Absolute Radio updates Faces For Radio campaign
31 Jan 2012 | by Maisie McCabe
." Media planning and buying was by WPP agencies MEC and Kinetic. Absolute Radio launched its 'Faces ...
RAB recruits Clare Bowen as head of creative
19 Jan 2012 | by Maisie McCabe
that agencies aren't taking the medium seriously enough. Her appointment follows the announcement of a ... and growing revenues. Clare will work with advertisers and creative agencies to begin to see UK radio ads ...
The Year Ahead for ... Radio
12 Jan 2012 | by John Ryan
. Some of the work that Absolute does to remind media agencies and advertisers that radio aims ... archaic rules should help lubricate thinking, inspiring agencies, creative and media alike to collaborate ...
Review of the year 2011: in with the new and out with the old
15 Dec 2011
to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes....rising prices, higher utility bills and job insecurity. Evidence from agencies suggested ... halved to 5.4 per cent during the first half of 2011, according to the Marketing Agencies Association. The body, which represents integrated and below-the-line agencies, called on clients to "realise ...
Radio industry launches 'Let It Live' digital radio campaign
02 Dec 2011 | by Maisie McCabe
by brand identity agency Lambie-Nairn and will be used by manufacturers and retailers in their own ...
What can the man who made Moyles do for Saatchis?
01 Dec 2011 | by Anne Cassidy
Andy Parfitt, or "the BBC fatcat who saddled the world with motormouth Chris Moyles", as the Daily Mail likes to call him, has turned Mad Man. The former Radio 1 controller, now Saatchi Saatchi's new talent director, is sitting in the agency's Charlotte Street office, looking quite fresh ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
