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media agency in all markets outside North America, including the UK.
AIS won the business after a pitch against The Collective and the French agency BeBoc. Its remit will include digital and social media activity after the recent launch of the Vita and a number of game releases. There will be a year-long campaign that will be translated into 26 languages and include ...
The agency was appointed after a pitch that kicked off in October last year. It will develop a long-term strategy and campaign for Resident Evil 6, which launches in November on Xbox 360 and PlayStation 3, with a PC version to follow. The campaign will run across major markets including Europe ...
buzzword for something that agencies already offer? The term is relatively new. And the debate ... 're bound to recognise elements of (if not wholly) gamified processes. There are no mainstream agencies ... , MANAGING PARTNER, SPACE - Is gamification new or just the latest buzzword for something that agencies ...
-the-line advertising for PlayStation. However, the agency said that it has kept its place on the PlayStation roster ... . 180 joins PlayStation s roster, which also includes Agency Republic, Adam Eve, Grand Union and Iris ...
The agency won the business following a competitive pitch, and will work across EA's portfolio ... across Europe. The agency joins an EA roster that includes Wieden Kennedy Amsterdam, AKQA Amsterdam, Agency Republic and TBWA\Manchester, which continues to work on eCRM activity. The agency won the account ...
The agency won the account, which includes the 3 million UK business, after a review in March ... and online brand, Gamestation. The group previously worked with a number of agencies in markets including France and Sweden. The Manchester-based agency Cheethambell JWT was appointed to the Game UK ad account ...
The TV ad was created by Ogilvy as part of a global launch campaign handled by WPP's dedicated Ford agency team , including media agency Mindshare, and digital and direct agency Wunderman. The 60-second version will run this week on terrestrial channels, with a 30-second version on multichannel ...
Game Group, the video games retailer, is talking to agencies as it looks to consolidate its...The agency currently works with a number of agencies in markets including France and Sweden. Cheethambell JWT, the Manchester-based agency, was appointed to Game's 4 million UK ad account in 2004 and is expected to repitch for the business. The appointed agency will be responsible for handling all ...
other agencies. W+K Amsterdam, which has worked with EA since 2002, will continue to handle ... . The two agencies have previously collaborated on Nike campaigns. EA works with a number of other agencies, including Agency Republic, which won a global advertising and digital task to launch its "first ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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