C4's Benton heads Arena investment
17 May 2012 | by Nick Batten
follows the agency's recent management restructure, which saw Avery become the managing director ...
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Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing...already approached non-roster agencies ahead of a potential pitch for the task. Agencies have been put ... -roster agencies. However, BSkyB is first talking to its roster agencies, including WCRS and Brothers ... and content. "That s why we re always reviewing how we can bolster our roster of creative agencies ...
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
15 May 2012 | by Maisie McCabe
and characterisation." The ad campaign, which was created by Channel 4 s in-house agency 4Creative, showed an image ...
ITV charges a premium for Britain's Got Talent ad spots
10 May 2012 | by Maisie McCabe
Media agency sources indicate that advertisers are paying between 140,000 and 150,000 for late spots during the two-and-a-half-hour programme, suggesting that ITV could make around 9 million in spot advertising around the single show. The news follows ITV's interim management statement on Wednesday, which ...
Media shops and ITV clash over demand to open books
03 May 2012 | by Maisie McCabe
A row is brewing between ITV and media agencies after the broadcaster asked agencies to open...In a letter to media agencies seen by Campaign, Kevin Waller, the managing director of ITV's auditor, Rickards Media, said Rickards plans to extend its audit of media agencies to "forensic testing ... " in the market that could impact on agencies delivering on their financial commitments to the broadcaster ...
C4's Undateables campaign escapes investigation
19 Apr 2012 | by Maisie McCabe
-house creative agency 4Creative, the ASA decided not to investigate. A spokesman for the ASA said: "We ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
The ad shows three men riding exercise bikes and watching women doing an aerobics class. The men cycle very quickly whenever the women turn around, but then slow down as soon as they look away. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed ...
Sky brings back 60s ads for Mad Men launch
15 Mar 2012 | by Ian Darby
's advertising division, negotiated the use of the classic ads with advertisers and their agencies. Sky ...
Unilever launches 'Breaking News' campaign for Lynx Attract
28 Feb 2012 | by Arif Durrani
of the month . Credits Creative Agency: Razorfish Executive Creative Director: Sean Chambers Copywriter: David Cadji-Newby Agency Producer: Nicole Saganice Media Agency: Mindshare Europe Production Company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
