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planning and buying agency Generation Media....The agency won the business from MediaCom without a pitch. Generation Media will start work with Tomy on 1 July. Its first brief will be to support the launch of Tomy's Harry Potter range of toys, with a national cinema campaign to coincide with Harry Potter And The Deathly Hallows: Part 2 ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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