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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Publicis Chemistry picks up Everything Everywhere brief

puts an end to Orange and T-Mobile's existing agency roster relationships. Orange also worked ... on the UK Everything Everywhere account. The Publicis agencies Saatchi Saatchi and Fallon handle the T ... in May last year by shifting the T-Mobile account from MediaCom into the sister Group M agency MEC ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

Marketing spend to increase in 2012, indicates survey

channels or increase it during 2012, agency intermediary FindGood claims....agencies were contacted. Some 37% thought budgets would increase, while 45% believed they would stay ... % of respondents did not have or have not used internal procurement teams to make their agency selection decisions. Only 4% of respondents responsible for agency selection had used an intermediary or other marketing ...

Kaspersky hands global ad account to McCann London

McCann London won the business after a pitch, which kicked off in February, against OgilvyOne and Glue Isobar. The previous global incumbent on the account was M C Saatchi, but the agency did not repitch. McCann will now create a global digitally focused campaign for Kaspersky, encompassing digital ...

TalkTalk seeks agency for YouView task

TalkTalk is looking for an agency to support its involvement in the YouView IPTV service, which...The appointed agency is expected to focus mainly on social media as a way to communicate ... making it easy to use and uncomplicated". TalkTalk's search for an agency which will not impact on its incumbent ad agency, CHI Partners coincides with news that Steve Conway, the marketing chief ...

Which Olympic sponsor ads are most shared?

The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...

BETC London wins global project for Samsung Smart TV

The agency won a pitch against an undisclosed competitor for the work, which was commissioned in addition to a product-focused campaign by CHI Partners. The pitch was conducted by the Visual Display ... in some markets, according to agency chief executive Matthew Charlton. Jinny Jung, marketing director ...

Jam scoops Tesco Mobile social task

s online communities. Tesco Mobile s relationship with its ad agency, The Red Brick Road, is unaffected by the appointment. In addition, Tesco Mobile has hired the Engine-owned PR agency MHP to handle its press office ...

Mother beats two to win HTC global advertising business

Mother won a pitch against HTC's US incumbent, Deutsch LA, and its agency in Asia, Saatchi ... markets. The brand will continue to retain its regional agency relationships, including Deutsch LA ... teams and agencies to ensure that the campaigns are adapted for the best impact. Greg Fisher, HTC ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.