Premier Inn picks MG OMD for media
17 May 2012 | by Maisie McCabe
Campbell Roalfe/Y R, its creative agency, is unaffected. Mark Fells, the marketing director for Premier ...
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
The agency triumphed after a three-way shoot-out led by TBWA\London against M C Saatchi and Y R ... more than 50 in development. Four Seasons is expected to appoint a media agency to work alongside TBWA ... in London, does not currently retain a global agency. In the past, it has worked with a variety of local ...
Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
The board is currently drawing up a shortlist of agencies and networks to contest the account, which will span various markets including the UK. DDB Canada is the incumbent on the business. The agency s most recent campaign for the board used the line "Canada is" and focused on exploring ...
CityJet hands £4m ad account to Beta
04 May 2012 | by Sara Kimberley
The agency won the account following a three-way pitch handled by Creativebrief. A review of the business , which was handled by incumbent Euro RSCG, launched in January. Beta will be responsible ... ." Beta will work alongside CityJet's incumbent media buyers, 7Stars, and PR and social media agency ...
Specialist Holidays calls media review
26 Apr 2012 | by Nick Batten
Conrad, the media agency that specialises in the travel industry, has worked with SHG brands for more than four years. Agencies have been invited to pitch after a review of SHG's marketing strategy across all of its specialist brands, which include Crystal, Hayes Jarvis and Citalia. David Jarvis ...
Razorfish scoops Emirates social media business
19 Apr 2012 | by Anne Cassidy
creative agency, StrawberryFrog, using the strapline: "Hello tomorrow." ...
The7stars scoops Travel Counsellors
12 Apr 2012 | by Nick Batten
campaigns to date, so it was essential that we were confident in the agency we brought on board. We ... travel agency of the year at The Guardian , The Observer and guardian.co.uk Travel Awards in 2010 ...
Just Go! Holidays hands £1.5m media account to Total Media
05 Apr 2012 | by Nick Batten
It is understood that Artavia was the incumbent agency on the account. Total Media will manage Just Go! Holidays' increasing media requirements in the highly competitive tour operator market. The independent media agency's strategy aims to broaden Just Go! Holidays' customer base, promoting the company ...
Tunisia seeks to lure back tourists following revolution
28 Mar 2012 | by Matthew Chapman
The Tunisian National Tourist Office (TNTO) will use the "there's more to celebrate" strapline in a three-month campaign created by London-based agency Fox Kalomaski Crossing. Activity will launch on 2 April and run for two weeks on buses across the country to promote the country's ancient ...
Gatwick calls pitch as adspend climbs
15 Mar 2012 | by Jeremy Lee
Gatwick Airport is looking for agencies to handle its above- and below-the-line accounts ahead...The creative agency will be expected to lead marketing efforts as the airport seeks to grow passenger numbers and drive additional revenues. The above-the-line account is currently held by Hypernaked. An RFI is expected to be issued shortly. Gatwick Airport is owned by a consortium that is led ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
