Premier Inn picks MG OMD for media
17 May 2012 | by Maisie McCabe
Campbell Roalfe/Y R, its creative agency, is unaffected. Mark Fells, the marketing director for Premier ...
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
The agency triumphed after a three-way shoot-out led by TBWA\London against M C Saatchi and Y R ... more than 50 in development. Four Seasons is expected to appoint a media agency to work alongside TBWA ... in London, does not currently retain a global agency. In the past, it has worked with a variety of local ...
Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
The board is currently drawing up a shortlist of agencies and networks to contest the account, which will span various markets including the UK. DDB Canada is the incumbent on the business. The agency s most recent campaign for the board used the line "Canada is" and focused on exploring ...
CityJet hands £4m ad account to Beta
04 May 2012 | by Sara Kimberley
The agency won the account following a three-way pitch handled by Creativebrief. A review of the business , which was handled by incumbent Euro RSCG, launched in January. Beta will be responsible ... ." Beta will work alongside CityJet's incumbent media buyers, 7Stars, and PR and social media agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
