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The agency won the account after a competitive pitch against Now and CHI Partners. The win ... of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ... . TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...
the agency's success in winning the pitch for the British Army....Having decorated the building in camouflage netting and installed a (inflatable) tank on the agency's lawn, staff dived into the dressing-up box. Joe Petyan drew on his putative Russian heritage and came as a 19th-century Russian cavalry officer, while the ever-chippy Russell Ramsey slummed it as a ...
Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its
Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ...
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... will launch in November. "I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...
agency arrangements in Western Europe....The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently ... advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...
David Howard, the co-founder of Johnny Fearless, has left the agency to join Fold7 as its head...At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work ... . The agency said it expects to replace Howard in due course. While at Saatchis, Howard worked ... share the same ambition to shape an ad agency for the 21st century." Ryan Newey, the founder of Fold7 ...
Agency Assessments International, the pitch consultant, is ditching the traditional pitching...to six weeks. Four agencies or fewer will be invited to compete, with the initial selection based on AAI's knowledge of agencies and their strengths. No instant creative treatment will be required for the pitch; instead, agencies will showcase work they have already done for other clients and the case ...
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She ... as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
of their agency to Omnicom, after its chief executive, John Wren, provided his seal of approval..... Appropriately, they were with the client who has done more than any other to shape the fortunes of the agency ... 's former head of strategy Jon Forsyth opened the agency for business in January 2008, they did so embroiled ... and distracting as it was, the war with WPP didn't hold the agency back. Within just three months of launching ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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