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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Agency concern over post-COI plan

Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... will launch in November. "I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...

Big Jubilee Lunch project in TV push

Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...

Government readies £120m media buying review in marketing shake-up

for agencies to provide creative services and delivery and execution services (including direct marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.