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INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

only got an Internet site by accident. It all began about a year ago, when Tango s agency ... Rael Fenchurch, the agency s head of new media, created what he calls a Web depository ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

of advertising in Net and print titles by the advertising agency, Chilcott Le F�vre, called the Future of Web ... the importance of partnerships with advertisers. As most agencies point out, it is hard for publishers ... many permutations of what we could do. We want to talk to agencies and clients about their commitment ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

advice team regularly offers counsel to advertisers and agencies before they go online. The ASA is also ...

DIARY: Fenchurch opens his heart on the Net (pass the barf bag, please)

It s not just saddoes who play with the Internet. Oh no? Rael Fenchurch recently departed from Howell Henry Chaldecott Lury after a spell as the agency s first Nethead. This will not have come as an enormous shock to readers of the Secret Diary of Rael Fenchurch, anorak size 131 ...

MEDIA: GO2: AN EXPERT’S VIEW

consultancies rather than agencies. Other morsels include an item on million-year-old mushrooms. Whether ...

NEWS: HOTLINE

for its pounds 1-2 million launch campaign. The three agencies being invited to pitch are Butterfield Day...for its pounds 1-2 million launch campaign. The three agencies being invited to pitch are Butterfield ... the agency s merger with Burkitt Weinreich Bryant. Conde Nast has struck a six-figure group deal ... Express. He will take charge of the agency s Robinsons team. Simons Palmer Denton Clemmow ...

NEWS: Impact lands pan-Euro Online launch

and information service on the Internet. The agency beat off challenges from Young and Rubicam and Bates ... of the communications package it had devised and its ability to implement it across Europe. The agency shares ... . John Kearon, the agency s head of planning, said: Our advertising will reflect the novelty ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.