Sega Amusements, the new theme park arm of the Japanese games giant, is gearing up for an agency search following the appointment of its first head of marketing.
I read with ever-sharper intakes of breath the article on agency re- engineering written by the former chairman of Woolams Moira Gaskin O Malley, Chris Woollams (Campaign, 24 November).
It s interesting to see the Prudential finally coming clean this week, after stringing Mustoe Merriman Herring Levy along for so long (cf FirstDirect and the former Chiat Day), insisting it wasn t reviewing when it was and, what s more, accusing our good selves of being economical with the truth. It...
Optimedia announced last week that it was creating a second media company in the UK, ostensibly to get around client problems that tend to restrict the growth of agencies. Will it work? Do second-string agencies dilute the main brand? Can they really benefit from the negotiating clout of the main agency?
Advertising Principles has been handed the pounds 500,000 task of transforming Spam, synonymous with wartime austerity, school dinners and Monty Python, into a premium product.
At a time when we are studying the current trends in advertising and marketing, trying to predict the future shape of the industry, it s most encouraging to read articles such as Stuart Bull s (Campaign, 27 October).
Oh joy of joys. At last someone in authority (Campaign, 13 October) has recognised the idiocy of agency names that end up as a look-a-like strings of initials. It s a foregone conclusion that Ammirati and Puris/Lintas will end-up as the anonymous and seriously bland, A&P/L.
Highclere Castle, the historic home of the Earl of Carnarvon, is making its first significant foray into above-the-line advertising with the appointment of the Brand Development Company.
Jordan and Sons, the business services company whose activities range from trademark registration to checking out acquisition targets for client companies, has appointed its first advertising agency in its 132- year history.
Last week, we do believe we went to a good, old-fashioned debauched 80s- style agency party: the Rainey Kelly Campbell Roalfe house-warming bash. It s just that, well, we re not sure.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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