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NEWS: Sega Amusements to begin search for agency in new year

Sega Amusements, the new theme park arm of the Japanese games giant, is gearing up for an agency search following the appointment of its first head of marketing.

LETTERS: AGENCY RE-ENGINEERING; Woollams’ ideas show his conceit

I read with ever-sharper intakes of breath the article on agency re- engineering written by the former chairman of Woolams Moira Gaskin O Malley, Chris Woollams (Campaign, 24 November).

CLOSE-UP: PERSPECTIVE; Rapport between client and agency must be a priority

It s interesting to see the Prudential finally coming clean this week, after stringing Mustoe Merriman Herring Levy along for so long (cf FirstDirect and the former Chiat Day), insisting it wasn t reviewing when it was and, what s more, accusing our good selves of being economical with the truth. It...

MEDIA: FORUM; Is a second-string agency the best way to grow?

Optimedia announced last week that it was creating a second media company in the UK, ostensibly to get around client problems that tend to restrict the growth of agencies. Will it work? Do second-string agencies dilute the main brand? Can they really benefit from the negotiating clout of the main agency?

NEWS: Leeds agency wins task to make Spam fashionable in 90s

Advertising Principles has been handed the pounds 500,000 task of transforming Spam, synonymous with wartime austerity, school dinners and Monty Python, into a premium product.

LETTERS: AGENCY STRUCTURES; A flashy suit just won’t be enough in future adworld

At a time when we are studying the current trends in advertising and marketing, trying to predict the future shape of the industry, it s most encouraging to read articles such as Stuart Bull s (Campaign, 27 October).

LETTERS: AGENCY NAMES; The initial failing of modern shops

Oh joy of joys. At last someone in authority (Campaign, 13 October) has recognised the idiocy of agency names that end up as a look-a-like strings of initials. It s a foregone conclusion that Ammirati and Puris/Lintas will end-up as the anonymous and seriously bland, A&P/L.

NEWS: Stately home to go above the line after appointing agency

Highclere Castle, the historic home of the Earl of Carnarvon, is making its first significant foray into above-the-line advertising with the appointment of the Brand Development Company.

NEWS: CIB beats two other shops to be first ad agency for Jordan’s

Jordan and Sons, the business services company whose activities range from trademark registration to checking out acquisition targets for client companies, has appointed its first advertising agency in its 132- year history.

DIARY: Wagging tongues at ad agency party weren’t just swapping gossip

Last week, we do believe we went to a good, old-fashioned debauched 80s- style agency party: the Rainey Kelly Campbell Roalfe house-warming bash. It s just that, well, we re not sure.

 

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