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only got an Internet site by accident. It all began about a year ago, when Tango s agency ... Rael Fenchurch, the agency s head of new media, created what he calls a Web depository ...
the man in the Hathaway eye-patch and built one of the largest agencies in the world faster than you ... of humorous ads, whereas agencies think they re spiffing. Clients worry that they are self-indulgent, and that the humour may obfuscate the sales message; agencies think they make the sales message more memorable ...
by the arrival of Anheuser-Busch s conflicting beer account. The UK agency had not solicited it - Anheuser ...
The Glasgow-based agency, the Bridge, has unveiled the first television campaign for a single malt...The Glasgow-based agency, the Bridge, has unveiled the first television campaign for a single malt whisky. The 30-second commercial, for Glenmorangie, is shot in a Highlands storm and plays on the fact that Glenmorangie is Gaelic for glen of tranquillity . The spot opens ...
, Group X, 45-year-old Mundy s career has spanned top direct agencies such as CDP Aspect, Impact...marketing company, Group X, 45-year-old Mundy s career has spanned top direct agencies such as CDP Aspect ... recent mailer to Schweppes European agencies, showing them how to reproduce a promotion that he ... for years, he concludes. It s just a shame main agencies have taken the lead now. ...
Brains. Whyte and Mackay has set its agency a tricky task: Get us some young drinkers. So ... : Position Whyte and Mackay as a credible spirit brand among younger drinkers Agency: Collett Dickenson ... : Joe Corre, founder Brief: Establish Agent Provocateur as the raciest underwear you can buy Agency ...
, though, is the decision to give one agency responsibility for everything. KLP has come up with some eye ... at cinemas. Client: Bass Brewers Project: Launch of Hooch Agency: KLP ...
staffer there readily admits: I ve never heard of it. But the idea that an agency ... at the agency, now managing partner at the marketing company, Touch. Fiddes may be right, because ...
agencies are finally opening their eyes to the fact that just because you reach 50 doesn t mean you have ... and agencies alike to take a more thoughtful and informed look at this market, to develop a tone of voice ...
. It is not known whether the media appointment will affect the creative agencies. The combined Scottish ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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