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NEWS: QC questions pitch details in last week of Hook court battle

agencies had specifically been asked to come up with logo ideas and that the one with the best idea would get the business. If it was true that pitching agencies were told that everything depended ... pitch? Why too, after it won the business, did the agency settle for a short contract ...

NEWS: Hook defends right to own Rabbit logo in High Court battle

that the agency s contract had only a year to run and that something would need to be done because he owned ... told by Joseph that the copyright belonged to him. But Robin Peach, Joseph s former agency ...

NEWS: High Court dispute over Rabbit logo to test copyright laws

by an agency before a contract had been signed....by an agency before a contract had been signed. Hutchison Personal Communications claims Hook ... and the creator of the logo, which began when the agency was fired from the pounds 4 million Rabbit account four ... to determine the amount of control agencies have over their creative ideas. Joseph, however, was only ...

NEWS: Three shops to bid for pounds 14m BT work

BT has invited three agencies to present ideas on how it can develop its advertising to businesses....BT has invited three agencies to present ideas on how it can develop its advertising to businesses. The account, which could be worth as much as pounds 14 million next year, has been with Butterfield Day Devito Hockney for four years. However, BT s advertising manager, Sholto Douglas-Home, says ...

SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

, non-speech, music-based ad and supported it by sponsoring MTV s Most Wanted programme. The agency ... . However, the agency first had to overcome the negative connotations associated with the brand. We had ... print campaign throughout Europe. The incoming agency decided to pitch Polaroid at a younger ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

financial agency, Hill Murray, says: If the ban covered all calls - even those initiated by the customer ... . For European agencies and their clients, the latest row over distance selling is seen as symbolic ... agencies plan to rescue Spam and Martini Take your pick from a few daunting tasks: hold the globe ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

Gold Winner: Jes Conway Agency: Ogilvy and Mather Creative Director: Patrick Collister ... this extremely distinctive theme. Silver Winner: Chris Forrest Agency: Duckworth Finn Grubb ... and agency planned not only an advertising campaign, but an entire organisation around a vision ...

NEWS: Duckworth Finn unveils anti-drug ad

and women s magazines will feature a new yellow-and-black logo, devised by the agency. Urging ...

NEWS: High Court hearing put back as Hook’s Joseph is taken ill

Communications over the logo and is likely to establish a precedent on agencies rights to their creative ideas ...

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Press Computer Systems Award: Services Advertisement of the Year

Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative...Winner Title: Another woman Agency: Robson Brown Client: Female Investigation Services Creative Director: Stuart Robson Art Directors: Rob Spence, Marcus Leigh Copywriters: Marcus Leigh, Rob Spence Typographer: Rob Spence ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.