Paul Weiland, one of advertising s most successful commercials directors, has accused agencies...Paul Weiland, one of advertising s most successful commercials directors, has accused agencies ... profit of about pounds 4 million in the year ended April 1995, claimed agencies were still making ... . Weiland called for a return to effective copywriting skills and for agencies to put an end to using ...
Client: British Airways Agency: Optimedia Buyer: Susie Martin...Client: British Airways Agency: Optimedia Buyer: Susie Martin Client: Safeway Agency: Zenith Media Buyer: Tracy Stern Client: BT Yellow Pages Agency: IDK Media Buyer: Simon Curley Programme: Moll Flanders TV station: ITV Meridian Date: 1 December, 21.00 Break ...
In the past, agencies delivered a united brand concept. That was until marketing got increasingly...In the past, agencies delivered a united brand concept. That was until marketing got ... of selling wisdom rather than giving it away. The fact is, all around me agencies are surrendering ... I felt the need to make a rallying cry. My contention is that agencies, being bloated ...
Spike Lee is setting up an ad agency with an urban flavour....Spike Lee is setting up an ad agency with an urban flavour. Most commercials directors ... -maker, Spike Lee, who last week revealed he was opening a US ad agency. Called Spike DDB, the shop ... not conflict with the network s main international clients. For an agency with Spike DDB s potential ...
Ben Langdon, chief executive of McCann-Erickson, has asked the agency s 60-strong board to resign...Ben Langdon, chief executive of McCann-Erickson, has asked the agency s 60-strong board to resign as part of a restructuring programme to turn the company into a total communications agency. The en masse resignation was put to staff on Tuesday. The package is to shake the agency out of what ...
Robert Saville, the joint creative director of GGT, is leaving to set up a creative agency...Robert Saville, the joint creative director of GGT, is leaving to set up a creative agency that will have Channel 5 as its first client. The agency, which has yet to be given a name, is already ... are in the pipeline. Saville, who has been with GGT for six years, decided to launch his own agency after ...
Mark Robinson, the Publicis business development director, has quit the agency to join J. Walter...Mark Robinson, the Publicis business development director, has quit the agency to join J. Walter ... with existing clients and to be a focus for business run through WPP s network of communication agencies. His ... marketing chief, Martin Jones, who this week started as managing director at the Advertising Agency ...
its new name, despite the fact that it has not yet finalised which advertising agency will run...The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing its new name, despite the fact that it has not yet finalised which advertising agency will run ... Alliance, which merged with Royal in July, used Leagas Shafron Davis, and the two agencies ...
Poppe Tyson Interactive, the new-media agency owned by Bozell Worldwide, has dramatically raised...Poppe Tyson Interactive, the new-media agency owned by Bozell Worldwide, has dramatically raised its profile by poaching staff from several London Internet specialists to help with its European expansion. Launched in the UK earlier this year as a three-person operation, Poppe Tyson now has ...
s agency buildings were: 1. Simons Palmer; 2. Abbott Mead Vickers BBDO; 3. BMP DDB (tough one that, given...Justin Cernis of Mellors Reay was one of the eagle-eyed readers who spotted that last week s agency buildings were: 1. Simons Palmer; 2. Abbott Mead Vickers BBDO; 3. BMP DDB (tough one that, given the tell- tale logo). This week we take a look at adfolk who have starred in their own ads (this ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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