MEDIA: For the record
13 Dec 1996
of agencies in IPA membership to 225. ...
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NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
a number of agencies, including Delaney Fletcher Bozell and GGT Advertising, for the drive, which ... . SMI will work closely with the client s US agency, Hill Holiday. According to Alex Letts ...
NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
funded jointly by the computer manufacturer and those who sell its products. The agency claims ... with the extension of its information storage business, from 23 to 34 countries. The Publicis agency ... of international business at the London agency, said: We re thrilled to have been awarded this so early in our ...
NEWS: Gray quits AT&T for new Y&R role
08 Nov 1996 | by GIDEON SUMMERFIELD
David Gray is to return to Young and Rubicam, the agency he left in 1994 to begin a two-year stint...David Gray is to return to Young and Rubicam, the agency he left in 1994 to begin a two-year stint as the head of AT s advertising and marketing in Europe. Gray steps into the role of director of business development for Y s managing director. At AT s main European agency. But he ...
NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign
08 Nov 1996
Epson has appointed DMB Epson was looking for a full-service agency with experience in TV and brand leadership. The campaign consists of one 30-second and one ten-second spot. The 30- second ad uses striking visuals to convey the features a customer looks for in a photo-real image ...
NEWS: APL launches game featuring cult Peperami character
25 Oct 1996 | by ANNE-MARIE CRAWFORD
adventure game starring the cult animal character from the agency s award-winning Peperami snack food...Ammirati Puris Lintas has unveiled a pounds 1 million campaign to launch Animal, a computer adventure game starring the cult animal character from the agency s award-winning Peperami snack food campaign. The game will launch into high street stores on 15 November and will be backed by a ...
NEWS: Zenith Direct sees off CIA to land Viglen media account
25 Oct 1996
Zenith Direct has recorded its first new-business win since its launch two weeks ago after a two-way shoot-out with CIA Medianetwork. The spin-off media agency has hooked the pounds 2 million media ... creative agency and the incumbent is expected to repitch. Viglen is the direct PC sales arm ...
Private view
25 Oct 1996 | by JERRY GREEN
for hold-up stockings right now, although that could change when the theme of this year s agency ... noisier, newsier, more emotional work you wouldn t believe me. Besides, the agency concerned has done ... director Brief: Just because you re married doesn t mean you have to have a boring car Agency: Euro ...
NEWS: Burnetts unveils debut Nintendo press push
25 Oct 1996 | by KAREN YATES
with the agency over strategy. Leo Burnett in the US has a relationship with Nintendo and the agency ...
NEWS: HOTLINE
25 Oct 1996
it may appoint one agency for a short-term name awareness campaign and another to work on a drive ... of the agency to become a group development director. He will steer the growth of sister shops such as the joint media venture, PHD Compass, and the direct agency, the Drury Lane Company. The WPP Group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
