01 Nov 1996
Barkers in Birmingham has been picked by Midland Main Line to handle the
pounds 1 million advertising launch of its brand identity and business
travel products.
Competitive pitches were made by four local agencies. MML s account was
previously with another Birmingham agency, Freestyle.
A ...
01 Nov 1996
| by RICHARD COOK
-day
for retailers, manufacturers and their advertising agencies is midnight
on 30 June, 1999. After that, duty ...
by the European, are unaware
that any changes to duty free are planned.
For advertisers, their agencies ...
01 Nov 1996
| by DAVID REED
advertisers and their agencies. The duty-free market has given
them relatively easy money. According ...
.
Shaun McIlrath, joint creative director at Impact FCA, believes it is
agencies who should be creative ...
25 Oct 1996
Curious lot, the Great Unwashed - as any planner can tell you.
Mustoe Merriman s campaign for the futuractive theme park, Segaworld, is
being sabotaged.
The agency has hijacked every piece of advertising space on Piccadilly
line trains, plus the escalator panels at Piccadilly Circus, and and has ...
25 Oct 1996
| by MAIRI CLARK
ever
consider signing up an ad agency?
If you re selling water in a can at 100 times its face value, then you
need an agency to sell it. People buy EasyJet flights because they re
cheap ...
25 Oct 1996
| by MICHELE MARTIN
, printers and agencies.
Separately, the Radio Times has also launched its own brochure, Inserts ...
in
Paris.
British Airways has slashed the number of direct marketing agencies that
handle its ...
27 Sep 1996
| by GREG DELANEY
that the Halifax treats its customers as equals
Agency: Bates Dorland
Writer: James von Leyden
Art director ...
to position Eagle Star as easier to
understand and use than other insurance companies
Agency: Ogilvy ...
credentials
Agency: Saatchi and Saatchi
Writer: Jo Tanner
Art director: Viv Walsh
Director: Steve ...
27 Sep 1996
| by CAROLINE MARSHALL
remained dormant after Air Miles split
with BST-BDDP, following the agency s Le Shuttle win in April ...
20 Sep 1996
make it happen .
The campaign is the first to be produced by the Leeds-based agency ...
(Campaign, 21 June).
The move away from the tactical work, run by Manchester s Sass Panayi
agency ...
what has been a succession of agency
relationships, often soured, it is claimed, by Airtours ...
06 Sep 1996
on the account.
Charlie Edelman, the ad manager of London Transport, said the agencies
had demonstrated ...