27 Sep 1996
| by CAROLINE MARSHALL
This year s agency performance survey shows that both gross margins and
profit margins continue...This year s agency performance survey shows that both gross margins and
profit margins continue ...
of the
top 50 advertising agencies prepared by the specialist accountant,
Willott Kingston Smith, advertising agencies are continuing to recover
from the ravages of the recession.
But don t be taken ...
27 Sep 1996
as clients spent
more, agencies made better profits, more people were employed,
productivity per employee...as clients spent
more, agencies made better profits, more people were employed,
productivity per employee ...
marketing and media independents gaining at the expense of ad agencies.
Here is incontrovertible proof ...
prominent agencies, there is still
plenty of evidence to point to outstanding creativity being linked ...
27 Sep 1996
Client: Renault Megane
Agency: Optimedia
Buyer: Paul Welch...Client: Renault Megane
Agency: Optimedia
Buyer: Paul Welch
Client: Eurostar
Agency: MGM
Buyer: Karen Mayer
Client: House of Fraser
Agency: The Media Centre
Buyer: Phil Cresswell
Programme: Never Mind the Horrocks
TV station: Channel 4
Date: 19 September ...
27 Sep 1996
| by MARK PALMER
industry seems keen to define
after it has happened, or via a long list of companies which the agency ...
client, I d first ask an agency that is
pushing its wares to define integration. Go on, try it! It s a ...
to three interior
design consultants (all IDDA qualified and registered). It is amazing
how many agency ...
27 Sep 1996
| by CAROLINE MARSHALL
Advertising agencies are giving work to a wider range of solicitors, but
three top law firms still...Advertising agencies are giving work to a wider range of solicitors, but
three top law firms ...
with Cordiant when they departed. It also has connections with Collett
Dickenson Pearce and Diversified Agency Services, part of Omnicom.
The Simkins Partnership acts for four of Campaign s top seven agencies ...
27 Sep 1996
| by ALASDAIR REID
wanted was problems with repro houses. They hoped
agencies would be able to deal with people who could ...
their production
contracts so that they can achieve economies of scale.
Agencies are annoyed that talks ...
.
Agencies have approved 20 colour repro houses that meet top industry
standards. So can t publishers ...
27 Sep 1996
Guinness has picked the Publicis agency in London to handle its
advertising push into mainland...Guinness has picked the Publicis agency in London to handle its
advertising push into mainland Europe.
The offensive will be built around the main Guinness brand as well as
Kilkenny beer and will feature a blend of new creative work as well as
other material drawn from the company s famous ...
27 Sep 1996
| by EMMA HALL
Knight Leach Delaney, the Liberal Democrats advertising agency, was
forced into voluntary...Knight Leach Delaney, the Liberal Democrats advertising agency, was
forced into voluntary liquidation by bad debts last Friday, leaving the
Lib Dems without an agency during its party conference in Brighton this
week.
Stuart Leach, the agency s former managing director, has resurfaced ...
27 Sep 1996
the new management team of its through-the-line
satellite agency, Bates Communications....Bates Dorland has raided the Ogilvy and Mather group for two of its top
direct marketers to form the new management team of its through-the-line
satellite agency, Bates Communications.
Marcus Evans and Martin Troughton join from O clients currently working through the
line with the group ...
27 Sep 1996
| by HARRIET GREEN
Mortimer Whittaker O Sullivan - the fledgling agency formerly known as
Advertising Options and a...Mortimer Whittaker O Sullivan - the fledgling agency formerly known as
Advertising Options and a ...
and Partners, the third shortlisted agency.
The review was billed as part of a wide-ranging business ...
: This was an extremely closely fought pitch, with
proposals of the highest quality from all agencies. However, we ...
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