19 Dec 1997
| by RICHARD COOK
The financial services agency, Camp Chipperfield Hill Murray, is
relaunching to target the entire...The financial services agency, Camp Chipperfield Hill Murray, is
relaunching to target the entire services sector.
The agency, which was formed as Hill Murray in 1984, renamed itself ...
-the-line service embracing consultancy as well
as advertising. Dubbing itself the UK s only service brand agency ...
19 Dec 1997
| by MICHELE MARTIN
years in Hong Kong. Having run a
consumer electronics account across Asia at a top international agency...agency
and spent time at integrated shops, she thought she would be relatively
employable.
So ...
abandoned her plan to work for an advertising agency and took a job with
a below-the-line company instead ...
, last
week).
The organisation wrote to more than 200 agency managing directors
alleging ...
19 Dec 1997
| by MAIRI CLARK
FCA! has unveiled its first work for the Wales Tourist Board since
winning the account in July.
The agency, which took the business from Saatchi two hours and a million
miles away .
The pounds 5 million, three-year strategy is based on the fact that
people living in most major conurbations ...
12 Dec 1997
| by ALASDAIR REID
also
invited ad agencies into the IAG fold....measurement. It has also
invited ad agencies into the IAG fold.
The Institute of Practitioners ...
media agencies under the IPA
banner.
The European Magazine Publishers Federation has vowed ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
is Catch 22. To book
media you need to be a recognised agency. To be a recognised agency you
need ...
a real show me the money attitude
to new media agencies. So, as a start-up, how can you get around
this?
Booking through another agency is one option, but this kind of menage a
trois ...
12 Dec 1997
| by JOHN OWEN
I got some flak a few months ago for saying that one of the rules
of the emerging new media would be that Websites are not for
marketing.
Web designers and ad agency Netties were aghast. The country s marketing
directors, however, appear to concur with my heretical sentiments, if a
report ...
12 Dec 1997
| by MAIRI CLARK
t
know.
The first thing the agency and the client wanted to do was educate the
people who were ...
05 Dec 1997
| by ROBERT DWEK
locking on cars, it s now considered
standard rather than optional. So far, ad agencies have benefited...locking on cars, it s now considered
standard rather than optional. So far, ad agencies have benefited ...
at the gate, ad
agencies have survived the period of transition relatively unscathed.
Indeed, their psychological importance as lead agency is still pretty
much intact, so that even if they re not providing a ...
05 Dec 1997
| by MICHAEL BIRKIN, president of Diversifie
The last year has seen an unprecedented rush by agency and
marketing services groups to broaden...The last year has seen an unprecedented rush by agency and
marketing services groups to broaden ...
theory of one-stop shopping is a concept which was an
acknowledged failure for agencies (and, indeed ...
t want it. They might have gone for it, however, if
agencies had better delivered their promises ...
05 Dec 1997
| by STEPHEN CARTER, chief executive of J. W
work created by the small, sexy, local agency around
the region, if not the world.
Remove ...
. There are invariably lead agency
offices that create the bulk of international work within their own
networks ...
to remove filters
