The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998.
A mixture of surprise and cynicism met the announcement that Butler Lutos Sutton Wilkinson was to merge with Cowan Kemsley Taylor to create an agency with claimed billings of pounds 60 million (Campaign, last week).
Two weeks into his new job and Simon Wells is breathless. I m chasing instead of being chased, he tells me before rushing off to another meeting. And it s great.
10 January, 1997
14 March, 1996
No newspaper in the country could resist splashing the story across the front pages: Judgment on the Net hailed the Mirror; Louise in limbo as world awaits ruling on Internet lamented the Daily Mail; and even the Daily Telegraph reported on page one, Woodward to learn fate on Internet .
The Campaign for Nuclear Disarmament has shunned traditional ad agencies to assemble its own shadow shop, with which it will plan advertising and seek funding for its 40th birthday celebrations next year.
Foote Cone s new global dollars 80 million client, 3Com Corporation. A media buying pitch is expected to be held in the new year.
In a media world where increasingly the maxim is get big, get small, or get out , the scrabble is on to join the media super league.
I m grateful to one of adland s genuine luminaries for this column.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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