to remove filtersMEDIA CHOICE:
12 Dec 1997 | by PHIL CARTER, design director of Carter
foreseen this excellent juxtaposition? Agency: RPG Advertising, media planner/buyer: Peter Morgan ...
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MEDIA: FOR THE RECORD
12 Dec 1997 | by ALASDAIR REID
also invited ad agencies into the IAG fold....measurement. It has also invited ad agencies into the IAG fold. The Institute of Practitioners ... media agencies under the IPA banner. The European Magazine Publishers Federation has vowed ...
Partners BDDH set to recruit staff after new-business wins
12 Dec 1997 | by EMMA HALL
15 million this year. The agency, formerly known as Butterfield Day Devito Hockney, has ... last month. Kit Lansdell, the incoming account director, will join the agency from Grey, where ... , 14 November) after a pitch in conjunction with the direct marketing agency, Brann. Media was picked ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
12 Dec 1997 | by SARAH DU HEAUME, managing director of J
Beer Agency: The Network Buyer: Phil McCauley Client: Tate & Lyle Agency: Mediapolis Buyer ...
CLOSE-UP: CLIENT OF THE WEEK - Sara Lee learns to take risks. The campaign makes the cake giant’s marketer feel nervous, John Tylee writes
12 Dec 1997 | by JOHN TYLEE
) is his own equivalent of comfort food - they re small agency guys with big agency experience and I ... you spend a lot of time looking at agencies, he says. You have to get it right and that means ... , welcomes the frisson of working with an agency which pushes him close to the creative edge. I like ...
EDITORIAL: Jaw-jaw only way out of war-war in Equity strike
12 Dec 1997 | by SARAH DU HEAUME, managing director of J
to be mounting disquiet among some ad agencies about the way the affair has been handled. As ever, most of the criticism is in private, which makes it difficult to endorse publicly. The gist of it is that some agency ... . To resolve this dispute to everyone s satisfaction, ad agency bosses will have to get involved ...
JWT beats Bates to pounds 8m P&O Stena
12 Dec 1997 | by MICHELE MARTIN
will continue to be serviced by the individual agencies. However, traditionally these routes have commanded ... from both agencies. JWT s first work for the brand is expected to appear in the spring when ... and organisation. Neither agency was available for comment as Campaign went to press. P&O and Stena ...
OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money
12 Dec 1997 | by SARAH DU HEAUME, managing director of J
is Catch 22. To book media you need to be a recognised agency. To be a recognised agency you need ... a real show me the money attitude to new media agencies. So, as a start-up, how can you get around this? Booking through another agency is one option, but this kind of menage a trois ...
’Lifeboat’ Martin quits Abbott Mead for Saatchis post
12 Dec 1997 | by MICHELE MARTIN
Greg Martin, one of the creative team behind Alka Seltzer s award-winning life-boat commercial, is quitting Abbott Mead Vickers BBDO to become a senior art director at Saatchi Mike s one of the best thinkers in the business, Martin explained. Saatchis is a very hungry agency at the moment. D s one ...
PRIVATE VIEW
12 Dec 1997 | by LARRY BARKER
Brief: Force positive reassessment of the brand Agency: Abbott Mead Vickers BBDO Writer: David ... manager Brief: Persuade mothers to give their children more milk Agency: BMP DDB Writer: Sean ... of marketing Brief: Communicate that sport is free on ITV Agency: M Saatchi Writer: Pete Cain Art ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
