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The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... for a media agency to help provide a clearer picture of the UK market. A Gap spokeswoman said: We re ...
Brief: Force positive reassessment of the brand Agency: Abbott Mead Vickers BBDO Writer: David ... manager Brief: Persuade mothers to give their children more milk Agency: BMP DDB Writer: Sean ... of marketing Brief: Communicate that sport is free on ITV Agency: M Saatchi Writer: Pete Cain Art ...
one month. Peers began her job by visiting agencies to discuss the future of the pounds 22 million ...
Ferrero, the Italian chocolate company, has called off its search for an agency following a...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover ... , is talking to marketing and communications agencies in a bid to change its image. The company, which has ...
) Client: Levi s White Tab Agency: Motive Buyer: David Benson Client: Polaroid Agency: Motive Buyer: Jez Groom Client: Audi Agency: BBJ Media Services Buyer: Sharon Thomson ...
. BLM has secretly been handed the task without a formal pitch by French Connection s creative agency ... Connection had done without an agency for almost ten years but in the past few months has courted ...
with its global agency, Wieden & Kennedy, and Simons Palmer in the UK, Nike had enjoyed many years...with its global agency, Wieden If I spend pounds 100 on a pair of trainers, I too can have attitude ... . Are they with the right people, the right agencies, the right categories? Everything is under consideration right now ... agency, Lowe Howard-Spink (Campaign, 31 October). Lowes board account director on Reebok, Jeremy ...
client with an image that requires it to be with the sexiest agency in town. TBWA Simons Palmer ... . After the acrimony of the deal and the fall-out of Trevor Beattie s departure, the agency has settled ... . But there s no hiding from the Nike loss. It s a disaster. It would be for whichever agency lost it, but particularly ...
-Carlton Hotel Company, which was judged to have been the agency s big coup of the week. However, since then, Nike has flourished, and Simons Palmer with it. The agency s first major work ... ripples in the agency-client relationship. That year s major Nike poster, behind every great goalkeeper ...
the agency/client s strategy must have been for this campaign. The commercial features a chap ... perceived efficacy Agency: BDDP GGT Writer: Jon Leney Art director: Richard Donovan Director ... brand Agency: Delaney Fletcher Bozell Writer: David Adamson Art director: Dick Prentice ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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