TMD Carat secures pounds 5m planning and buying for Princes
19 Dec 1997 | by ANNA GRIFFITHS
familarity with TMD helped the agency clinch the task. TMD s organisational strengths and media ...
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PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant
19 Dec 1997 | by STEFANO HATFIELD
and New Year agency honours. Top turkeys then were (in reverse): BhS station platform (Saatchis...s turkeys and New Year agency honours. Top turkeys then were (in reverse): BhS station platform ... , you have to let go. It s slightly different inside the business. An agency s name is attached ... should be proud to handle client X - or it s the wrong choice. On the one hand, some agencies still ...
Budweiser signs up to sponsor NI titles’ World Cup coverage
19 Dec 1997 | by CAROLINE MARSHALL
the football event. The deal was put together by Budweiser s media agency, BMP Optimum. ...
Leo Burnett beats Dorland to pounds 2m John West account
19 Dec 1997 | by KAREN YATES
owner, Unilever, declined to pitch. Burnetts sister agency in Paris, Bordelais Lemeunier, runs ...
The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody
19 Dec 1997 | by JOHN OWEN
. One of that agency s finest gems, the beef ad for the Meat s appetite for beef was considerable ... 1997 1 Coca-Cola Creative Artists Agency 7.6 2 Barclaycard ...
LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook
19 Dec 1997 | by RICHARD COOK
false starts. Now restrictions have been loosened and more agencies are interested in sponsorship ... . It s just taken time for agencies to get used to that. You still can t show the product, but that hasn ... can do different jobs in the way that all media can, it s really up to agencies to make the most ...
Heinz hands Bates pounds 4m of extra work
12 Dec 1997 | by JOHN TYLEE
Heinz has boosted its relationship with Bates Dorland by assigning the agency pounds 4 million...Heinz has boosted its relationship with Bates Dorland by assigning the agency pounds 4 million of extra business, including the TV launch of a range of ready meals. The agency is shooting ads ... . The extra business complements the pounds 17 million Heinz grocery division business already at the agency ...
CAMPAIGN DIARY:
12 Dec 1997
the tired Man in Black, the agency has given the chocolate box brand a feline feel....Campaign staff were impressed with the new Milk Tray ad from Euro RSCG Wnek Gosper. Abandoning the tired Man in Black, the agency has given the chocolate box brand a feline feel. For those of you who haven t seen the spot yet, it s shot through the eyes of a cat as it moves stealthily ...
MEDIA CHOICE:
12 Dec 1997 | by PHIL CARTER, design director of Carter
foreseen this excellent juxtaposition? Agency: RPG Advertising, media planner/buyer: Peter Morgan ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
12 Dec 1997 | by SARAH DU HEAUME, managing director of J
Beer Agency: The Network Buyer: Phil McCauley Client: Tate & Lyle Agency: Mediapolis Buyer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
