19 Dec 1997
| by CLAIRE BEALE
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad offensive for 1998.
The retailer has approached a number of UK media shops about pitching ...
for a media agency to help provide a
clearer picture of the UK market. A Gap spokeswoman said: We re ...
19 Dec 1997
| by KAREN YATES
,
the agency s brand consultancy. He will report directly to JWT s chief
executive, Stephen Carter ...
expertise will be valuable to the agency
as it prepares to hive off its media department into MindShare, the
joint media operation with its sister WPP agency, Ogilvy s is the first of a number of senior ...
12 Dec 1997
| by EMMA HALL
.
The bikes-to-car spares retailer is believed to have approached six
agencies about its above ...
agencies of its parent,
the Boots Company. Credentials are due to be seen in the week before
Christmas ...
to have been instrumental in the rethink.
Patten denied that the company was talking to agencies ...
12 Dec 1997
| by KAREN YATES
one month. Peers began her
job by visiting agencies to discuss the future of the pounds 22 million ...
05 Dec 1997
Ferrero, the Italian chocolate company, has called off its search
for an agency following a...Ferrero, the Italian chocolate company, has called off its search
for an agency following a discussion between Michele Ferrero, its
president and owner, and Unilever about a possible takeover ...
, is talking to marketing and
communications agencies in a bid to change its image. The company, which
has ...
05 Dec 1997
| by MICHAEL BIRKIN, president of Diversifie
The last year has seen an unprecedented rush by agency and
marketing services groups to broaden...The last year has seen an unprecedented rush by agency and
marketing services groups to broaden ...
theory of one-stop shopping is a concept which was an
acknowledged failure for agencies (and, indeed ...
t want it. They might have gone for it, however, if
agencies had better delivered their promises ...
05 Dec 1997
| by GRAHAM KING, creative director at Marke
The way some creative directors carp on about other agencies best
efforts in this column, you d...The way some creative directors carp on about other agencies best
efforts in this column, you d ...
of
merchandise
Agency: Claydon Heeley
Copywriter: David Newby
Art director: Rob Scott
Tesco Metro ...
across a variety of formats and typifies
modern town-centre shopping
Agency: Evans Hunt Scott ...
05 Dec 1997
| by CLAIRE BEALE
.
BLM has secretly been handed the task without a formal pitch by French
Connection s creative agency ...
Connection had done
without an agency for almost ten years but in the past few months has
courted ...
05 Dec 1997
| by KAREN YATES
conversations
with agencies, Ryan said.
In the summer, Radio Rentals hired Agency Assessments to conduct an
initial trawl for agencies. It is not clear whether the same shops have
been approached this time, but a search team, headed by Ryan, is said to
have visited four or five London agencies ...
28 Nov 1997
| by NICK JOHNSON
high ratings among key buyers in ABC1 homes.
Client: Nissan Almera
Agency: Eurospace/TMD
Buyer: Andy Beswick
Client: Unilever
Agency: Initiative Media
Buyer: Mark Antonouris
Client: Andrex
Agency: John Ayling Associates
Buyer: Mark Robinson
Programme: Inspector Morse
TV ...