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Mellors Reay s roster this summer. The agency beat Delaney Fletcher Bozell and Leagas Shafron Davis to land a campaign to promote a 24-hour telephone advice line run by the National Health Service. Initially, there will be a pounds 350,000 budget to promote three pilot schemes in a ...
squeeze on agency margins and the increasing insecurity of the ad industry. This year, adland scratched ... ?); the salary structures and working practices of many agencies are plain barmy, particularly in the creative ...
-looking foil to the slightly sinister-looking Tony Kenyon at the old IDK agency, his emergence as media ... for media agency moguldom. I m not the typical adman type, he admits needlessly. For a start, I m ... can take the place of an established media agency. But he s on the hunt for staff and is happy ...
t know. The first thing the agency and the client wanted to do was educate the people who were ...
) Client: Levi s White Tab Agency: Motive Buyer: David Benson Client: Polaroid Agency: Motive Buyer: Jez Groom Client: Audi Agency: BBJ Media Services Buyer: Sharon Thomson ...
Gold Winner: Compaq computers Agency: Bates Dorland Planner: Vicki Holgate Creative...Gold Winner: Compaq computers Agency: Bates Dorland Planner: Vicki Holgate Creative ... Computers Product: Compaq brand The agency decided that advertising needed a new role to change ... : Interflora Agency: Ammirati Puris Lintas Planner: Rena Chatterjee Creative Director: Nick Welch ...
alongside Classic Coke. The agency has been asked to present Coca-Cola with a strategy that could form...Coca-Cola has hired St Luke s for a special project developing a global brand that would sit alongside Classic Coke. The agency has been asked to present Coca-Cola with a strategy that could form ... and reposition BMW as a service brand . Marketing The Abbott Mead Vickers group s integrated agency ...
high ratings among key buyers in ABC1 homes. Client: Nissan Almera Agency: Eurospace/TMD Buyer: Andy Beswick Client: Unilever Agency: Initiative Media Buyer: Mark Antonouris Client: Andrex Agency: John Ayling Associates Buyer: Mark Robinson Programme: Inspector Morse TV ...
300 Agencies league for the year 1996 with a 24.29 per cent year-on-year rise in billings to pounds ... . In 1977, when David Abbott joined, the agency had billings of less than pounds 1 million. In 1978, with billings of pounds 1.8 million, the agency advertised in Campaign for a food account under the headline ...
time: 21.25 BARB: Housewives with children 0.25 TVRs (live) Client: Hewlett Packard Agency: Zenith Media Buyer: Ben Scott Client: BMW Agency: Zenith Media Buyer: Matt Howse Client: Bacardi Agency: Universal McCann Buyer: Paul Gidley ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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