Agencies and their clients are making more use of freelance market researchers and planners...Agencies and their clients are making more use of freelance market researchers and planners ... are facing heavier competition as agencies look to independent market researchers or invest in their own research departments. Roddy Glen, founder of the SRG qualitative research agency, told the AQRP ...
Agencies were this week seeking reassurances about the future of millions of pounds worth...Agencies were this week seeking reassurances about the future of millions of pounds worth ... relaunch. Agency sources in the UK anticipate that any change to advertising arrangements ... the change having any implications for agencies at the moment. ...
agencies to pitch....Britvic is considering centralising its pounds 15 million media account and has lined up three agencies to pitch. TMD Carat, BMP DDB and BBJ Media Services have all been approached to contest the prestigious business, which involves buying across brands such as Tango and Robinsons Squash. Pitches have ...
Michael Grade hands over the reins of Channel 4 at a time when the company is in good shape, but his successor must continue his broad interpretation of the channel s minority remit, the ad industry warned this week.
Like teenagers, mid-sized agencies reckon they re cool - but everyone else knows better...Like teenagers, mid-sized agencies reckon they re cool - but everyone else knows better ... -sized agencies have a grim future. Mid-sized agencies are being beaten by bigger rivals. Last week, Howell ... Vickers BBDO. Pooling accounts within large agencies became trendy in 1994, after IBM swapped 40 ...
in the coffin of the independent, mid-sized agency. The prevailing wisdom is that there is no future...nail in the coffin of the independent, mid-sized agency. The prevailing wisdom is that there is no future for such agencies caught between the rock of giant multinationals and the hard place of the small independent shop. Not too controversial a thesis given recent agency history worldwide ...
Newsquest Media Group has stripped Amra, the regional newspaper sales house, of the agency sales...Newsquest Media Group has stripped Amra, the regional newspaper sales house, of the agency sales business for its recently acquired Westminster Press operation. Westminster Press, with billings of pounds 14 million, is thought to account for as much as 30 per cent of the sales house s revenue ...
less than two months after the agency won the creative task....Media less than two months after the agency won the creative task. Media owner sources claim ... , refused to comment on the media buying appointment, but confirmed that the agency was working on media ... department. Priscilla Rogan, currently the agency s press buying director, has been promoted ...
managing director in a move which finalises the next generation of management for the Canary Wharf agency....Richard Pinder, Grey London s client services director, is joining Ogilvy and Mather as deputy managing director in a move which finalises the next generation of management for the Canary Wharf agency ... s chief executive Europe, Middle East and Africa, remains chairman of the London agency ...
to make a remarkable emotional attack on the agency s merger with Simons Palmer one week after endorsing...Trevor Beattie, the creative director of TBWA who walked out on Monday, has broken his silence to make a remarkable emotional attack on the agency s merger with Simons Palmer one week after endorsing ... of this agency. I can either stand and watch, or walk away with pride in the hope that people will interpret ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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