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LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?

the one to watch . It was the agency which would have to do something - and for that read buy ... America and parts of Europe. It is also seeking an agency which reveres long-term relationships, rather ... . First, the two agencies share key clients such as Procter s, Coca-Cola and Philip Morris ...

PRIVATE VIEW

British child s idyllic Christmas lies Tango Agency: HHCL Partners Project team: Aoibhinn Finlay ... : Dramatise a quality brand that is dynamic, challenging, energetic and fun Agency: Mellors Reay ... as offering the ultimate shaving experience Agency: Grey Writers: Kay Truelove, Michael Keane Art ...

Grey conveys deep cleansing benefits of Oxygen skincare

fumes beside them. The ad was produced by the agency creative team, Kate Humphries and Nick ...

GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s plans for a global branding campaign

we needed an agency that had a strong grasp of consumer products and was capable of a strategy ...

Dentsu to acquire holding in Burnett

The world s biggest advertising agency, Dentsu of Japan, is in talks with Leo Burnett about...The world s biggest advertising agency, Dentsu of Japan, is in talks with Leo Burnett about ... relationship while maintaining the independence of each agency. It added that its joint venture with Young ... ). Burnett is one of America s top three agency networks, and the last one of any size to retain a media ...

DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

appointment of the through-the-line agency, Brann London....its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ... its fellow London agencies, Evans Hunt Scott, Hamilton Wright and Partners Andrews Aldridge ...

TBWA sees off three networks to pick up dollars 45m Bic business

incumbent on the business, although Bic had relationships with a number of agencies around the world ...

BIC names TBWA International to global account

- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch. Competing agencies for the business were incumbent Grey Advertising, Ogilvy & Mather and Euro RSCG. DDB Needham Worldwide is also ...

BIC names TBWA International to global account

- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch. Competing agencies for the business were incumbent Grey Advertising, Ogilvy & Mather and Euro RSCG. DDB Needham Worldwide is also ...

Initiative lands Johnson & Johnson

Johnson s Solutions In Media division and is expected to be taken up by Initiative during the first quarter of 1999. Initiative originally handled the bulk of the J s pitch was led by the agency s European regional director, Jeffrey Merrihue, and the Initiative team in London. Roy ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.