18 Dec 1998
| by KAREN YATES
the one to
watch .
It was the agency which would have to do something - and for that read
buy ...
America and parts of Europe. It is also seeking an agency which
reveres long-term relationships, rather ...
. First, the two agencies share key
clients such as Procter s, Coca-Cola and Philip
Morris ...
18 Dec 1998
| by ANDREW CRACKNELL
British child s idyllic Christmas lies Tango
Agency: HHCL Partners
Project team: Aoibhinn Finlay ...
: Dramatise a quality brand that is dynamic, challenging, energetic
and fun
Agency: Mellors Reay ...
as offering the ultimate
shaving experience
Agency: Grey
Writers: Kay Truelove, Michael Keane
Art ...
18 Dec 1998
| by FRANCESCA NEWLAND
fumes beside them.
The ad was produced by the agency creative team, Kate Humphries and Nick ...
18 Dec 1998
| by MAIRI CLARK
we needed an agency that had a strong
grasp of consumer products and was capable of a strategy ...
11 Dec 1998
| by KAREN YATES
The world s biggest advertising agency, Dentsu of Japan, is in
talks with Leo Burnett about...The world s biggest advertising agency, Dentsu of Japan, is in
talks with Leo Burnett about ...
relationship while maintaining the independence
of each agency. It added that its joint venture with Young ...
).
Burnett is one of America s top three agency networks, and the last one
of any size to retain a media ...
11 Dec 1998
| by KAREN YATES
appointment of the through-the-line agency, Brann London....its
appointment of the through-the-line agency, Brann London.
Brann will organise direct mail ...
its fellow London agencies, Evans Hunt Scott, Hamilton Wright and
Partners Andrews Aldridge ...
11 Dec 1998
| by EMMA HALL
incumbent on the business, although Bic
had relationships with a number of agencies around the world ...
09 Dec 1998
- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch.
Competing agencies for the business were incumbent Grey Advertising, Ogilvy & Mather and Euro RSCG. DDB Needham Worldwide is also ...
09 Dec 1998
- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch.
Competing agencies for the business were incumbent Grey Advertising, Ogilvy & Mather and Euro RSCG. DDB Needham Worldwide is also ...
04 Dec 1998
| by CLAIRE BEALE
Johnson s Solutions In Media
division and is expected to be taken up by Initiative during the first
quarter of 1999.
Initiative originally handled the bulk of the J s pitch was led by the agency s European regional director,
Jeffrey Merrihue, and the Initiative team in London.
Roy ...