18 Dec 1998
| by KEN GOFTON
in civil-service thinking. In this week s DMA/Royal Mail awards,
Judith Donovan s Bradford agency, JDA ...
of the direct marketing
agency, Tullo Marshall Warren. Many electrical companies want to supply
gas and ...
your
electricity and you could save over #210 a year. Developed by the
direct marketing agency ...
18 Dec 1998
following a competitive pitch.
The Irving, Texas, based agency was the only shop remaining in the pitch ...
was privileged to review a most impressive agency presentation, from strategy to creative, and we see a strong ...
McClain is the perfect agency to do that."
Media buying, which is also up for grabs, has yet ...
18 Dec 1998
following a competitive pitch.
The Irving, Texas, based agency was the only shop remaining in the pitch ...
was privileged to review a most impressive agency presentation, from strategy to creative, and we see a strong ...
McClain is the perfect agency to do that."
Media buying, which is also up for grabs, has yet ...
18 Dec 1998
| by STEFANO HATFIELD
independent agencies believed the time was right to sell, partly
because slowdown loomed and partly due ...
on top, then
it s entirely unsurprising that two relatively small ad agencies can
abandon a deal ...
because individual agency groupings need to protect themselves
from, and take advantage of ...
11 Dec 1998
| by KAREN YATES
appointment of the through-the-line agency, Brann London....its
appointment of the through-the-line agency, Brann London.
Brann will organise direct mail ...
its fellow London agencies, Evans Hunt Scott, Hamilton Wright and
Partners Andrews Aldridge ...
04 Dec 1998
| by CAROLINE MARSHALL
of Paul
Weiland or a year s parking space for the agency chairman in central
London. Those with racier...the likes of Paul
Weiland or a year s parking space for the agency chairman in central
London. Those ...
of the dangers
of relying on technical measures. I want to be important to my agencies
but it is a ...
this must be for Nicoli s agencies, and how right he is.
I used to think that there was nothing the matter ...
04 Dec 1998
| by FRANCESCA NEWLAND
amazing campaign with a smaller agency and product-led
advertising. And the pounds 4.7 million adspend ...
marketing
agencies, opting against the centralised approach it took with the
Ogilvy Group.
The new above-the-line agency will have a much-reduced role compared
with that of O I am rather alarmed ...
04 Dec 1998
| by JOHN TYLEE
St Luke s, the Midland Bank s agency of record, has created a
global press campaign to inform...St Luke s, the Midland Bank s agency of record, has created a
global press campaign to inform ...
, but we will now have to decide which agency to use for HSBC s
corporate branding worldwide, Richard Beck, the head of external
relations for HSBC, said. HSBC has its own agency relationships around ...
04 Dec 1998
| by EMMA HALL
Simons Palmer after a head-to-head
creative pitch between the two agencies....GGT Simons Palmer after a head-to-head
creative pitch between the two agencies.
Virgin Direct appointed Rainey Kelly to overhaul its brand strategy in
August and last week both agencies presented ...
, said: The
creative work is not the point. Both agencies are capable of excellent
creative work ...
04 Dec 1998
| by ANNA GRIFFITHS
, although the particular projects
assigned to each agency have yet to be announced.
The UK ...