Grey and Lexmark part company
21 Dec 1998
products, will begin its search for a new advertising agency early in 1999. ...
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Grey and Lexmark part company
21 Dec 1998
products, will begin its search for a new advertising agency early in 1999. ...
Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
-way pitch. The agency beat Barraclough Hall Woolston Gray and Carlson to the task, after a review ... responsibility for the business with immediate effect. TMW will be the first direct marketing agency ... . In the interim, Clarke Hooper, Cellnet s sales promotion agency of record, had been caretaking the direct ...
FORUM: Is the IPA’s gloomy outlook a vision of the future? - The IPA’s response to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air television might be allowed to wither o
11 Dec 1998 | by ALASDAIR REID
has been founded in fact and it would be unfortunate if advertisers and agencies were running scared ...
BIC names TBWA International to global account
09 Dec 1998
- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch. Competing agencies for the business were incumbent Grey Advertising, Ogilvy & Mather and Euro RSCG. DDB Needham Worldwide is also ...
BIC names TBWA International to global account
09 Dec 1998
- Societe BIC has appointed TBWA International to its estimated 45 million global advertising business for its BIC pens, lighters and shavers following a four-way pitch. Competing agencies for the business were incumbent Grey Advertising, Ogilvy & Mather and Euro RSCG. DDB Needham Worldwide is also ...
Industry fights freephone change
20 Nov 1998 | by ELEANOR TRICKETT
More than 80 companies, including advertisers and direct marketing agencies, have formed...More than 80 companies, including advertisers and direct marketing agencies, have formed an alliance to fight Oftel s plans to change radically freephone numbers. The Freephone User Group claims that Oftel s proposal - which is currently under consultation - to move all existing and future ...
Cellnet in quest for DM shop following split with OgilvyOne
13 Nov 1998 | by ELEANOR TRICKETT
Cellnet is looking for a new direct marketing agency following a secret split with OgilvyOne...Cellnet is looking for a new direct marketing agency following a secret split with OgilvyOne in April. An invitation to tender has been circulated among agencies to find a partner for Cellnet s entire direct marketing business. It is likely that a single agency will be appointed, rather than ...
IBM names six interactive agencies
27 Oct 1998
- IBM has appointed six agencies to its estimated 41 million ( 25 million) global interactive...- IBM has appointed six agencies to its estimated 41 million ( 25 million) global interactive account, following a lengthy reivew that involved around 100 shops. Lead agency status has gone ... agencies appointed are Modem Media.Poppe Tyson, R/GA Interactive and Think New Ideas, Strategic Interactive ...
IBM names six interactive agencies
27 Oct 1998
- IBM has appointed six agencies to its estimated 41 million ( 25 million) global interactive...- IBM has appointed six agencies to its estimated 41 million ( 25 million) global interactive account, following a lengthy reivew that involved around 100 shops. Lead agency status has gone ... agencies appointed are Modem Media.Poppe Tyson, R/GA Interactive and Think New Ideas, Strategic Interactive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
