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CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

brought together BA s three main below-the-line agencies - Tullo Marshall Warren, Claydon Heeley ... one agency, Smith says, and also required a lot more lateral thinking because it had to appeal ... says she has found the multiple agency approach a successful way of working and is already planning ...

CRAFT: PORTFOLIO - Sharon Maguire

about, and it s not often that you agree completely with the agency about what a film should look like....not passionate about, and it s not often that you agree completely with the agency about what a film should ...

Rainey Kelly lands Virgin Direct

Simons Palmer after a head-to-head creative pitch between the two agencies....GGT Simons Palmer after a head-to-head creative pitch between the two agencies. Virgin Direct appointed Rainey Kelly to overhaul its brand strategy in August and last week both agencies presented ... , said: The creative work is not the point. Both agencies are capable of excellent creative work ...

INTERNATIONAL: WHAT’S HOT IN SWITZERLAND

that spontaneously occurred to me were from the same agency. But I thought that wasn t possible in such a...that spontaneously occurred to me were from the same agency. But I thought that wasn t possible in such a ... of the organisation would be to attract masses of tourists to Switzerland. Weber, Hodel, Schmid, the agency which ...

Mustoes unveils New Zealand Tourism Board mailout

The New Zealand Tourism Board is targeting 100,000 potential travellers in a direct mail blitz over Christmas and the new year, a key period for people planning long-haul destination holidays. The two-pronged attack has been created by Mustoe Merriman Herring Levy and is the agency s last work ...

CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Best Media Campaign of the Year - Yellow Pages

Media Agency: New PHD...Media Agency: New PHD Media Director: Katherine Almond Account Planner: Lucy Edge Creative Agency: Abbott Mead Vickers BBDO Creative Director: Peter Souter Account Director: Graham Brown Client: Yellow Pages Brand/Product: London Marketing Director: Nigel ...

BAA in search for a shop to take control of media business

. The last agency to work on this account was Zenith Media, according to MMS. Gavin Miller, BAA ... direct marketing agencies as it looked to expand its activity in this area. The company anticipates a ... and buying, and is working with the client s roster promotions agency, Interfocus. The account used ...

REVIEW: Marketing and advertising news in the week’s press

Northern agencies, Barrington Johnson Lorains and Advertising Principles. The agency s brief ... Lite beer account in the US and has invited three agencies, the incumbent, Fallon McElligott ...

Forte hunts for new agency to produce its Posthouse push

Forte Hotels, the hotel division of the Granada Group, is looking for an agency to create a new...Forte Hotels, the hotel division of the Granada Group, is looking for an agency to create a new ... agencies to pitch for the business. Antoine Cau, the chief executive of Forte Hotels, reorganised ... million campaign created by WCRS to promote its short-break deals. The agency was also ...

CLOSE-UP: GLOBAL BRIEF - Putting Thailand on the map. So, a Bangkok agency won a global task. Jade

by becoming the first Thai agency to win a global account....Spaulding We went into the initial presentations with a solution to their problems, Steve Watkins, an account director at the agency, says. We simply pointed out that the client is from a third ... Spaulding and Thorleif Hawi, who founded the agency in 1993, have worked on major airline accounts before ...

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