18 Dec 1998
| by ROBERT DWEK
brought together BA s three main below-the-line agencies -
Tullo Marshall Warren, Claydon Heeley ...
one agency, Smith says, and also required a lot more lateral thinking
because it had to appeal ...
says she has found the multiple agency approach a successful way of
working and is already planning ...
11 Dec 1998
| by MAIRI CLARK
about, and it s not often that you agree
completely with the agency about what a film should look like....not passionate about, and it s not often that you agree
completely with the agency about what a film should ...
04 Dec 1998
| by EMMA HALL
Simons Palmer after a head-to-head
creative pitch between the two agencies....GGT Simons Palmer after a head-to-head
creative pitch between the two agencies.
Virgin Direct appointed Rainey Kelly to overhaul its brand strategy in
August and last week both agencies presented ...
, said: The
creative work is not the point. Both agencies are capable of excellent
creative work ...
04 Dec 1998
| by HANSPETER SCHWEIZER, the creative direc
that spontaneously occurred to me were
from the same agency. But I thought that wasn t possible in such a...that spontaneously occurred to me were
from the same agency. But I thought that wasn t possible in such a ...
of the organisation would
be to attract masses of tourists to Switzerland. Weber, Hodel, Schmid,
the agency which ...
04 Dec 1998
| by FRANCESCA NEWLAND
The New Zealand Tourism Board is targeting 100,000 potential
travellers in a direct mail blitz over Christmas and the new year, a key
period for people planning long-haul destination holidays.
The two-pronged attack has been created by Mustoe Merriman Herring Levy
and is the agency s last work ...
27 Nov 1998
| by CLAIRE BEALE
Media Agency: New PHD...Media Agency: New PHD
Media Director: Katherine Almond
Account Planner: Lucy Edge
Creative Agency: Abbott Mead Vickers BBDO
Creative Director: Peter Souter
Account Director: Graham Brown
Client: Yellow Pages
Brand/Product: London
Marketing Director: Nigel ...
27 Nov 1998
| by ELEANOR TRICKETT
. The last agency to
work on this account was Zenith Media, according to MMS.
Gavin Miller, BAA ...
direct marketing agencies as
it looked to expand its activity in this area. The company anticipates a ...
and
buying, and is working with the client s roster promotions agency,
Interfocus.
The account used ...
27 Nov 1998
| by JOHN TYLEE
Northern agencies, Barrington Johnson Lorains and Advertising
Principles. The agency s brief ...
Lite beer account
in the US and has invited three agencies, the incumbent, Fallon
McElligott ...
20 Nov 1998
| by CLAIRE COZENS
Forte Hotels, the hotel division of the Granada Group, is looking
for an agency to create a new...Forte Hotels, the hotel division of the Granada Group, is looking
for an agency to create a new ...
agencies to pitch for the
business.
Antoine Cau, the chief executive of Forte Hotels, reorganised ...
million campaign created by WCRS to promote
its short-break deals.
The agency was also ...
20 Nov 1998
| by JADE GARRETT
by becoming the first Thai agency to win
a global account....Spaulding We went into the initial presentations with a solution to their
problems, Steve Watkins, an account director at the agency, says. We
simply pointed out that the client is from a third ...
Spaulding and Thorleif Hawi, who founded the agency in 1993, have
worked on major airline accounts before ...