30 Jan 1998
| by KAREN YATES
to talk about is Dentsu s third
and most important aim - the biggest agency buying spree the world has ...
truly global agency network. Although it bills
dollars 14 billion a year, only 15 per cent ...
and agency, built up over
decades, are strong enough to withstand the fact that agencies often run
two ...
30 Jan 1998
| by HARRIET GREEN
The newly opened London office of Scholz s agency roster to act as advisor on its pan...The newly opened London office of Scholz s agency roster to act as advisor on its pan-European
computer business.
The agency will be a consultant to the company on the marketing of its
portable ...
-European task.
The appointment will not affect existing agency arrangements under which
Toshiba s PC ...
30 Jan 1998
| by CAROLINE MARSHALL
The Omnicom-owned agency, TBWA Chiat Day, has beaten Bartle Bogle
Hegarty, BBDO Worldwide, Hal...The Omnicom-owned agency, TBWA Chiat Day, has beaten Bartle Bogle
Hegarty, BBDO Worldwide, Hal ...
.
Tom Fanoe, the president of Levi s US, commented that while all five
agencies treated Levi ...
not affect BBH s status as the Levi s agency for Europe
and Asia, nor will it alter the agency s plans ...
30 Jan 1998
| by STEFANO HATFIELD
executive, John Wren, to strengthen
the group s third agency network brand, TBWA (feature, p24)....s chief executive, John Wren, to strengthen
the group s third agency network brand, TBWA (feature, p24 ...
s
presence).
For Omnicom, the attraction is similar. In keeping with several other
agency groups, its TBWA agency suffers in the French market from being
seen as too American. BDDP, of course, could ...
30 Jan 1998
| by CLAIRE BEALE
, following Omnicom s proposed acquisition
of the creative agency this week...., following Omnicom s proposed acquisition
of the creative agency this week.
CIA has first option ...
in Manchester as a joint
venture with GGT s BDH agency. Its London and Manchester offices have
combined ...
business is now independent of its creative agency
parent.
Mike Elms, the UK chief executive ...
30 Jan 1998
| by JOHN TYLEE
FCB s London agency is set for a billings boost of more than pounds
8 million with assignments...FCB s London agency is set for a billings boost of more than pounds
8 million with assignments to handle creative work for the Clairol
haircare and colour range and the UK launch of the Nabisco biscuit
brand, Oreo.
The Clairol business is the result of a realignment in the US by its
Bristol Myers ...
30 Jan 1998
| by DOMINIC MILLS
-eaten cloak of secrecy certain agencies
tried to throw around news of their signings before the big...The most hilarious thing about last week s creative department
merry-go-round was the moth-eaten cloak of secrecy certain agencies
tried to throw around news of their signings before the big
announcement. One pair of agency managers celebrated their latest
creative capture over a meal at Nobu ...
30 Jan 1998
in advertising agencies....working in advertising agencies.
Campaign s Web Meister stumbled across the gorgeous Kate Bird ...
! and in several
daily newspapers. Kate, it seems, is currently working as a receptionist
at a London ad agency but, sadly, the name of the agency isn t revealed
on the Website.
When Campaign spoke to Kate ...
30 Jan 1998
| by DOMINIC MILLS
in the way US advertisers and their
agencies build and bond their relationships to the bewilderment...in the way US advertisers and their
agencies build and bond their relationships to the bewilderment ...
in New York by Procter s easy to mock the almost obsessional behaviour of US agencies
towards ...
adfolk and their clients can aggravate agency politics and create
account people with unhealthy ...
30 Jan 1998
| by PIPPA CONSIDINE
Three agencies have been shortlisted to pitch for an
anti-hooliganism campaign designed...Three agencies have been shortlisted to pitch for an
anti-hooliganism campaign designed to encourage UK football fans to
behave themselves in the run-up to the World Cup.
Euro RSCG Wnek Gosper, DMB s World Cup
qualifying match in Rome last year, when mistakes were made in the
ticketing ...