Premier adds Deutsche BA to client list
15 Nov 1999 | by COLIN GRIMSHAW
12 million a year. She added: We need to make agencies aware that there is a lot more ...
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Western and Lowe Direct link up with joint planning unit
29 Nov 1999 | by LEXIE GODDARD
of the direct marketing agency Smith Bundy Carlson, will oversee the unit. The department will provide planning for the agencies joint clients, such as beenz.com, as well as servicing each company s roster of clients, which include Airtours and PowerGen. Both agencies are hoping that the planning resource ...
Beeching takes up director post at BSH after leaving Brann
22 Oct 1999 | by ELEANOR TRICKETT
Bronner Slosburg Humphrey, the US s largest independent direct marketing agency, has poached Brann...Bronner Slosburg Humphrey, the US s largest independent direct marketing agency, has poached ... was originally to be taken up by Martin McDonald, from the Atlanta agency, West Wayne. But the agency ... had recently moved away from the main Brann direct marketing agency to work on circle.com, the newly ...
’Unhappy’ Parry quits Dialog role
22 Oct 1999 | by ELEANOR TRICKETT
months in the job. Parry s departure leaves the agency without a head for the second time ... in talks with a number of direct marketing agencies over the past few months. Parry transferred to Publicis Dialog from its sister agency, FCA!, where he was also chairman and chief executive, as part ...
WWAV lands pounds 35m pan-Euro Dell business
22 Oct 1999 | by ELEANOR TRICKETT
agencies and their networks. The list was narrowed down to three European networks: Rapp Collins ... mail and direct response press advertising. The agency will begin work on the account proper ... European agencies, of which there are many. Until now, the company s direct marketing has been ...
HOTLINE
22 Oct 1999 | by CLAIRE BEALE
to agencies as it gears up for major expansion. The company, which currently handles its advertising in ...
SWK boosts direct marketing output with Aspen merger
15 Oct 1999 | by FRANCESCA NEWLAND
of the Aspen agency, which was acquired last month by SWK s parent, the 10 Group....of the Aspen agency, which was acquired last month by SWK s parent, the 10 Group. The move marks the final chapter in the recent troubled history of the Aspen agency, which became part of the 10 Group ... takes a similar title in the merged agency. However, a role has not been found for Mike Dommett ...
RPM3 opts to unite media billings with John Ayling agency
08 Oct 1999 | by JOHN TYLEE
One of the last remaining full-service agencies, RPM3, is to hive off its media department into a...One of the last remaining full-service agencies, RPM3, is to hive off its media department into a separate agency, merging it into the media specialist, John Ayling s media billings were almost pounds 20 million last year, but that figure put the agency at the tail end of the top 40 media players ...
marketing agencies provides an insight into the globalisation of DM. Eleanor Trickett investigates
08 Oct 1999 | by ELEANOR TRICKETT
the consolidation of international business into single agency networks as above the line. But this is gradually changing and a number of high-profile direct marketing agencies already handle global clients ... -embracing database - which will come - you have no real reason for doing it. Just because an agency ...
Euro RSCG raises below-the-line presence with Devon Direct deal
08 Oct 1999 | by ELEANOR TRICKETT
Euro RSCG Worldwide has snapped up the US s second-largest independent direct marketing agency...Euro RSCG Worldwide has snapped up the US s second-largest independent direct marketing agency, Devon Direct, to boost its international below-the-line presence. Under the agreement, the dollars 290 million-billing Devon Direct will retain its name in the short term, and will be led by its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
