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Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.

Chime pays £5m for financial services agency

Chime Communications has agreed to acquire financial services specialist, Teamspirit, for 5 million.

Chime pays £5m for financial services agency

Chime Communications has agreed to acquire financial services specialist, Teamspirit, for 5 million.

CROSSING THE DIVIDE: If you’re stressed out at an agency or fancy boosting your sales CV, why not move over to the other side?

One of the things that makes this business so much fun is that it is not unusual for people to switch from the buying to the selling side and vice versa, because the disciplines have so much in common.

Littlewoods in agency talks about umbrella campaign

Littlewoods has begun talking to several London agencies about its first corporate branding campaign.

Travis Perkins set to hire agency to work on mainstream ads

Travis Perkins, the UK s second-largest building merchant, is appointing an agency to help transform it into a mainstream advertiser.

NEWS ANALYSIS: Agency mergers could prove a headache for media owners. Sales people have little say when agencies join forces. Mark Tungate investigates

Following the news that Starcom and Motive may rekindle merger talks - with MediaVest thrown into the mix - it seems merger fever is as rife on the agency scene as it is among media owners.

News International names agency trio for interactive brief

News International has appointed the New PHD-owned specialist agency, Rocket, to handle the media strategy task for its new interactive division alongside TBWA GGT Simons Palmer and HHCL & Partners, which will jointly handle the creative account.

GLOBAL BRIEF: Politics outweigh goodwill as Unicef builds image The agency that wins the dollars 200m account will have a hard task. By Karen Yates.

Unicef has an ambitious plan to use advertising to change world attitudes to children - and it sounds tantalising. First, of course, the money. Officials of the UN-funded organisation for children are talking budgets as high as dollars 200 million, a comfortable prize even if spread over several years....

CLOSE-UP: LIVE ISSUE/BP AMOCO - BP Amoco fuels global strategy with agency rejig/O&M has dumped Shell to head BP’s global ad drive, Francesca Newland writes

BP Amoco s Sir John Browne is one of the world s most highly regarded company heads. Since 1995, under his stewardship, the oil giant has quadrupled its market capitalisation to about pounds 80 billion. And, in a move which bodes well for the advertising industry, he has become directly involved in...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.