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Dove ads aim for women on the move

A Dove Deodorant campaign launches this month in the women's washrooms of shopping centres and motorway service stations across the country. The washroom advertising blitz is a joint effort between Initiative Media, which handled all the planning and buying, creative agency Ogilvy & Mather ...

Interactive television service appoints direct agency

service, Open..., after a competitive pitch against a handful of undisclosed agencies....service, Open..., after a competitive pitch against a handful of undisclosed agencies. The agency ... agency, Ogilvy s full launch in the autumn. A media planning and buying agency has yet to be announced. It is thought that Open... is compiling a shortlist of agencies to pitch. From the spring ...

Interactive television service appoints direct agency

service, Open..., after a competitive pitch against a handful of undisclosed agencies....service, Open..., after a competitive pitch against a handful of undisclosed agencies. The agency ... agency, Ogilvy s full launch in the autumn. A media planning and buying agency has yet to be announced. It is thought that Open... is compiling a shortlist of agencies to pitch. From the spring ...

PERSPECTIVE: Euro RSCG needs to prove it can be part of the Super League

, there is Intel and Nasdaq. Microsoft was won by the UK agency locally, as was Philips. There is precious little ... ) is struggling. It's a dollars 1.2 billion-billing agency, where the likes of Volvo and Intel are dwarfed ... - is currently a US also-ran. However, Euro's lead agencies are successful local agencies lacking a ...

Alberto-Culver consolidates $60m US media account

- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million) media planning and buying business with Carat/MBS, New York. The account had previously been split between Carat and Lois/EJL, Chicago, which remains one of the company's key creative agencies. In a ...

Alberto-Culver consolidates $60m US media account

- The Alberto-Culver Company, the toiletries giant, has consolidated its 60 million ( 36 million) media planning and buying business with Carat/MBS, New York. The account had previously been split between Carat and Lois/EJL, Chicago, which remains one of the company's key creative agencies. In a ...

Omnicom launches healthcare agency

- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services...- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services umbrella. The new agency, based in New York, will be a full-service advertising, medical education and brand development agency and becomes the tenth healthcare agency in the DAS US network. The new ...

Omnicom launches healthcare agency

- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services...- Omnicom Group has formed Accel Healthcare Communications under its Diversified Agency Services umbrella. The new agency, based in New York, will be a full-service advertising, medical education and brand development agency and becomes the tenth healthcare agency in the DAS US network. The new ...

Anderson & Lembke names new chief executive

- McCann-Erickson Worldwide subsidiary, Anderson & Lembke, has named Nick Bishop as the new president and chief executive officer of its San Francisco office. Bishop takes over from Mike Windsor, who departed the business-to-business agency in October. Windsor left to join OgilvyOne Worldwide ...

Anderson & Lembke names new chief executive

- McCann-Erickson Worldwide subsidiary, Anderson & Lembke, has named Nick Bishop as the new president and chief executive officer of its San Francisco office. Bishop takes over from Mike Windsor, who departed the business-to-business agency in October. Windsor left to join OgilvyOne Worldwide ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.