20 Dec 1999
| by CAROLINE MARSHALL
1. CADBURY S SMASH MARTIANS BMP.
Year: 1974
Title: Martians Client: Cadbury s
Agency ...
of the family - including the cat and the dog - were brought
into the plots, fan mail poured into the agency ...
Agency: Collett Dickenson Pearce
Art director: Alan Waldie
Writer: Mike Cozens
Director: Hugh ...
20 Dec 1999
| by STEFANO HATFIELD
of creative people in agencies,
preferred ironic humour. Ogilvy detested what he described as frippery ...
in agencies was starting to come through and a
combination of big budgets with guaranteed mass audiences ...
,
and it is difficult to think of a better Hall of Fame jury chairman than
the creative director of the agency ...
17 Dec 1999
| by JOHN TYLEE
,
adding: The company is honourable and likes long-term relationships. It
would not allow the agency ...
of this year, the agency succeeded in winning considerable
media coverage for Whiskas by producing what ...
17 Dec 1999
| by GERRY MOIRA, executive creative directo
reflects neither the new store
nor the standards of its excellent agency. You ll be familiar ...
: The perfect gift equals the perfect reaction
Agency: J. Walter Thompson
Writer: Meg Rosoff
Art director ...
: Build identification with the dark power of the Tia Maria brand
Agency: Rainey Kelly Campbell Roalfe ...
13 Dec 1999
| by MARK TUNGATE
agencies on a project-by-project basis. The
centralisation will embrace all of NatMags titles as well...by several agencies on a project-by-project basis. The
centralisation will embrace all of NatMags titles ...
, German and US business to BMP
OMD. The media buying agency already handles Coty s UK account ...
service for homeowners and contractors.
Starcom IP, the agency s digital unit, will handle the account ...
10 Dec 1999
| by JADE GARRETT
the lubricants manufacturer, WD-40
Company.
The agency s managing director, Jo Hoare, led Griffin through a pitch
against two other unnamed agencies for the pounds 4 million account.
The agency ...
soap brands that are used in the
home, a source said.
The agency will also handle the media ...
10 Dec 1999
| by TREVOR BEATTIE, creative director of TB
site and drive traffic to
it
Agency: Euro RSCG Wnek Gosper
Writer: Mark Wnek
Art director ...
Brief: Reaffirm After Eight as the number one after-dinner mint
Agency: J. Walter Thompson
Writer ...
however you may suffer
Agency: Grey Advertising
Writer: Kevin Morris
Art director: Kevin Ferry ...
10 Dec 1999
| by ELEANOR TRICKETT
FCA! is playing on Christmas party-goers insecurities about bad
breath in an innovative campaign for Wisdom Toothbrushes.
The agency has recruited cleaners to leave a breath test on 5,000 office
workers desks from this weekend to coincide with the party season.
The test, which hangs ...
03 Dec 1999
| by GORDON SMITH, creative director of Wals
line is keep walking . A simple pun on the name, you d
think. You d be wrong.
The agency ...
/a
Agency: Leo Burnett
Writer: Nick Bell
Art director: Mark Tutssel
Photographer: Simon Norfolk ...
Comfort effect
Agency: D Arcy
Writer and art director: Dimitri
Director: Darryl Goodrich ...
03 Dec 1999
| by JADE GARRETT
networks of six agency
groups.
These included DDB, Young We have a
contract into the year 2000 ...
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