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in the offices of every agency lies evidence of the less glorious moments of advertising’s history

. (Exactly how much dirt must he have had on the agency, one wonders?) The story of an ageing rocker with a ... are always good for a smutty innuendo or two. Unfortunately, that ineptly named agency,the Creative ... -Euro dubbed import can be as bad as this, made as it was by a local agency which thinks it s good ...

Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP. Year: 1974 Title: Martians Client: Cadbury s Agency ... of the family - including the cat and the dog - were brought into the plots, fan mail poured into the agency ... Agency: Collett Dickenson Pearce Art director: Alan Waldie Writer: Mike Cozens Director: Hugh ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

of creative people in agencies, preferred ironic humour. Ogilvy detested what he described as frippery ... in agencies was starting to come through and a combination of big budgets with guaranteed mass audiences ... , and it is difficult to think of a better Hall of Fame jury chairman than the creative director of the agency ...

EDITORIAL: It’s time for Somerfield to take stock

agency appointment within a year....Having gone through more senior management changes than the range of ready meals in its chiller cabinets, a problem-plagued acquisition and a serious identity crisis, Somerfield is making its fourth agency appointment within a year. Will that agency be brave enough to suggest to the retailer ...

PRIVATE VIEW

reflects neither the new store nor the standards of its excellent agency. You ll be familiar ... : The perfect gift equals the perfect reaction Agency: J. Walter Thompson Writer: Meg Rosoff Art director ... : Build identification with the dark power of the Tia Maria brand Agency: Rainey Kelly Campbell Roalfe ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN GERMANY

. Then, suddenly, along comes a poster campaign from a small Hamburg ad agency, Phillip ... called Bunte, for which the ad agency, Springer Too bad you had to miss it. Somehow the ads ...

MEDIA CHOICE: Fiona Dixon, head of client development at Capital Radio Advertising, chooses the Beck’s ad bought around the Turner Prize 1999 programme on Channel 4 on 30 November, to launch its latest campaign

Courage Brand: Beck s Media agency: MediaVest Medium: Television Media planner ...

Toyota and Diageo pick up prime New Year airtime on ITV

agency, Carat, has block-booked the last full ad break of 1999 and the first of 2000 in key ITV regions ...

CAMPAIGN INTERNATIONAL: ISSUE - Millennium campaigns. Are the party poopers missing out? Those who dodged the year 2000 bandwagon may now be kicking themselves

ever held in the country. Thought up by their mutual agency, Saatchi The idea of creating ... to Kia . Toyota s TV spot by Saatchi LA agency, says: It was an opportunity to showcase ...

CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds

. TOP 20 ADS Rank Ad campaign Agency Points 1 Tesco ...

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