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awareness and so on. After all, the cynics would say that agencies rarely make money on such accounts...awareness and so on. After all, the cynics would say that agencies rarely make money on such accounts ... the latest Teacher Training Agency advertisement, flight , because it captures the wonder of learning ...
1. CADBURY S SMASH MARTIANS BMP. Year: 1974 Title: Martians Client: Cadbury s Agency ... of the family - including the cat and the dog - were brought into the plots, fan mail poured into the agency ... Agency: Collett Dickenson Pearce Art director: Alan Waldie Writer: Mike Cozens Director: Hugh ...
of creative people in agencies, preferred ironic humour. Ogilvy detested what he described as frippery ... in agencies was starting to come through and a combination of big budgets with guaranteed mass audiences ... , and it is difficult to think of a better Hall of Fame jury chairman than the creative director of the agency ...
CGU is talking to agencies about a pounds 5 million to pounds 10 million advertising account...CGU is talking to agencies about a pounds 5 million to pounds 10 million advertising account ... is understood to have shortlisted three agencies to pitch for a project to launch a chain of mega stores ... agencies for a January pitch for its general election campaign, after scrapping plans to rely ...
status as the lead agency at the DSS, the agency has continued to work closely with the department ...
; the total communications approach will require further changes in the way agencies structure themselves ... tradition remains unchanged. Ruthless agency bosses who have spent the whole year conspiring to do ...
agency, Publicis, of the global Nescafe business, appoints McCann, but keeps its dire open up ... was talking to other shops. It is the second time that client and agency have split under acrimonious ... ... RHM client, Paul Wilkinson, launches a scathing attack on agencies that ignore local advertisers ...
Few briefs test an agency s stamina and creativity more than the one for the annual TV campaign...Few briefs test an agency s stamina and creativity more than the one for the annual TV campaign to cut the toll of drink-related deaths on Britain s roads at Christmas. Indeed, the drink-drive assignment is one of those rare accounts that actually seems to benefit from a regular change of agency ...
FCA! is playing on Christmas party-goers insecurities about bad breath in an innovative campaign for Wisdom Toothbrushes. The agency has recruited cleaners to leave a breath test on 5,000 office workers desks from this weekend to coincide with the party season. The test, which hangs ...
. It is also not entirely clear why the agency search is being conducted in the UK rather than near Unicef ... agency, according to Woods, one with true breadth of vision. Cynics might add that it needs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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