20 Dec 1999
| by CAROLINE MARSHALL
1. CADBURY S SMASH MARTIANS BMP.
Year: 1974
Title: Martians Client: Cadbury s
Agency ...
of the family - including the cat and the dog - were brought
into the plots, fan mail poured into the agency ...
Agency: Collett Dickenson Pearce
Art director: Alan Waldie
Writer: Mike Cozens
Director: Hugh ...
20 Dec 1999
| by STEFANO HATFIELD
of creative people in agencies,
preferred ironic humour. Ogilvy detested what he described as frippery ...
in agencies was starting to come through and a
combination of big budgets with guaranteed mass audiences ...
,
and it is difficult to think of a better Hall of Fame jury chairman than
the creative director of the agency ...
20 Dec 1999
| by JOHN WEBSTER, Chairman Of The Jury
an Alka-Seltzer ad without comparing it to this classic.
Famously, the US agency, Chiat ...
to that of multinational favourites such as Nike,
Sony and Coke. Its agency, Hakuhodo, came up with a themed series ...
17 Dec 1999
| by DENEKE VON WELTZIEN, executive creative
. Then, suddenly, along comes a poster campaign
from a small Hamburg ad agency, Phillip ...
called Bunte, for which the ad agency, Springer Too bad you had to miss
it.
Somehow the ads ...
17 Dec 1999
| by FIONA DIXON, head of client development
Courage
Brand: Beck s
Media agency: MediaVest
Medium: Television
Media planner ...
17 Dec 1999
| by CLAIRE BEALE
united front from the advertiser and agency
trade bodies on a major media issue.
Although ...
17 Dec 1999
| by LISA CAMBPELL
to head of client sales two years later. Before that she was agency
sales executive at The Guardian.
...
17 Dec 1999
| by MARGARET PATRICK
ever held in the country.
Thought up by their mutual agency, Saatchi The idea of creating ...
to Kia .
Toyota s TV spot by Saatchi LA agency, says: It was an opportunity
to showcase ...
17 Dec 1999
| by ALASDAIR REID
.
On the agency side of things, there were many proposals, modest or
otherwise, but only one union with possible ...
bad blood in the newspaper industry
and it affects agencies and a lot of advertisers. It focuses our ...
17 Dec 1999
| by ELEANOR TRICKETT
and media agencies up in
arms at his last-minute schedule changes, which were planned to fox ...
to remove filters
