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SF Cody presents Walker Media with pounds 10m media budget

Walker Media has landed the media business for giftware emporium SF Cody, worth pounds 10 million. The agency is planning an online and traditional media campaign for the company, which sells through retail outlets and via its new website www.sfcody.com. Agency managing partner ...

REVIEW: Marketing and advertising news in the week’s press

The discount retailer, Matalan, has appointed CDP to its pounds 4 million advertising account. The agency ... Iceland has appointed the London-based direct marketing agency, MSB s internet service, BBC Online ... Californian agency to head its joint venture with the Japanese shop, Hakuhodo. The alliance is to satisfy ...

The Word unveils online services

. Agencies that have a contract with The Word will shortly be able to access a more sophisticated password ...

MEDIA CHOICE

Media agency Booth Lockett Makin Medium National press property pages Media planner Christine Birchall Media buyer Ruth Snell Creative agency TBWA GGT Simons Palmer Brief Create standout ...

GLOBAL BRIEF: Unilever strengthens media’s role in dollars 515m review - Unilever is making media the driving force behind its branding By Claire Beale.

The US media shop, Botway, might figure on any acquisitive agency s shopping list. In a market...The US media shop, Botway, might figure on any acquisitive agency s shopping list. In a market ... of many agencies seeking an injection of clout. But for Omnicom and Interpublic Group, the two parties said to be bidding for control of Botway, the agency has a rather more valuable card in its ...

MEDIA: FOR THE RECORD

, with a brief to talk to creatives and account handlers in ad agencies to inform them about the benefits ... claimed that ad agencies prefer to supply final film for display advertising. The National ...

Buy.com UK launch set to provide sales team opportunities

be hiring an advertising agency, but he could not provide further details. The company is also looking ...

Optimedia nets pounds 4m Nautica deal

communications solutions and allow the agency to choose the discipline best suited to their brief. ...

CAMPAIGNDIRECT: REVIEW

, in this column, as in agency life, those who shut up and concentrate on the work tend to get through more of it...., in this column, as in agency life, those who shut up and concentrate on the work tend to get through more ... marketing programme Agency: Craik Jones Copywriter: John Spinks Art director: Steve Coelho CITIBANK Brief: Offer a free flight when you open a Citibank account Agency: Wunderman Cato Johnson ...

CLOSE-UP: PEOPLE’S JURY - A thumbs-down from the jury. Only TBWA hit a six in this month’s dismal set of jury scores, Jenny Watts writes

of his dreams have proved a hit for Bartle Bogle Hegarty. The agency s spot for One 2 One has ... ? 29% 67% 4% TOP 20 ADS Rank Ad campaign Agency ... The Leith Agency 4.6 14 Cheltenham Gloucester Saatchi Saatchi ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.