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- Jul-2000 (1)
Carat lands pounds 100m European BMW media task
14 Jul 2000 | by Matthew Cowen,
, but was left in some doubt by the agency’s appointment last week to handle PSA’s Peugeot and Citroen brands ... of splitting the Peugeot Citroen business between Carat and sister agency BBJ proved to be enough to satisfy ... with the German agency Mediaplus. BMW sources said that the company was ironing out the finer points of Carat ...
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