to remove filtersCable & Wireless acquires interactive agency
19 Dec 2000
- Cable & Wireless has acquired the full service new media agency Hyperlink Interactive, whose clients include Allders, Britannia Music Company, Post Office Counters and Peoplsound.com.
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Cable & Wireless acquires interactive agency
19 Dec 2000
- Cable & Wireless has acquired the full service new media agency Hyperlink Interactive, whose clients include Allders, Britannia Music Company, Post Office Counters and Peoplsound.com.
EDITORIAL: Loss of business is a fact of agency life
15 Dec 2000
No Christmas cheer for Leagas Delaney, which faces the festive season having been stripped of its BBC business and a nasty feeling that it has fallen victim to a new marketing team at the corporation. Maybe so. But client churn is a fact of life and agencies can benefit from it as well as suffer.
Men's fashion retailer appoints creative agency
13 Dec 2000
- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative assignment on its 1 million-plus account as its extends its ad presence beyond lads mags and into outdoor media.
Men's fashion retailer appoints creative agency
13 Dec 2000
- Peter Werth, the men s fashion retailer, has picked Barrett Cernis to handle the creative assignment on its 1 million-plus account as its extends its ad presence beyond lads mags and into outdoor media.
Interpublic Group in acquisition deal with US agency Deutsch
08 Dec 2000 | by JEREMY WHITE
The Interpublic Group has acquired the independent US agency Deutsch for between dollars 200-dollars 250 million, a move expected to facilitate Deutsch s opening of a London office.
Credit card company appoints agency
06 Dec 2000
- Capital One, the US-based credit card company, has handed its reported 15 million above-the-line task to Bartle Bogle Hegarty.
Credit card company appoints agency
06 Dec 2000
- Capital One, the US-based credit card company, has handed its reported 15 million above-the-line task to Bartle Bogle Hegarty.
DIARY: Fantasy Agency League
01 Dec 2000
There's been some serious action at the top of the Fantasy Agency League. Sue Hildrey from Garretts and her team, the agency. com, have been pushed off the top spot after 23 weeks. She has been usurped by Sandy Old and her (or his) team, MoB, with 1,219 points. But don't underestimate Hildrey,...
Web advertising agency uses advanced banner tracking
01 Dec 2000
- The interactive advertising agency Profero has begun using an advanced tracking system to measure the effectiveness of the online advertising campaign it runs for its clients. The agency is measuring brand effectiveness rather than just click-through, and focusing on the way in which individuals...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
