The newspaper, which spends 7m above-the-line each year, is already in talks with a number of agencies and is in the process of drawing up a shortlist. Jeremy Deedes, marketing director of The Telegraph Group, puts the move down to the needs of the paper having changed. ...
The newspaper, which spends 7m above-the-line each year, is already in talks with a number of agencies and is in the process of drawing up a shortlist. Jeremy Deedes, marketing director of The Telegraph Group, puts the move down to the needs of the paper having changed. ...
to anybody. The agency has been on a roll for a while now, with some headline-grabbing account wins and a...But BBH could also be the kind of creative agency that gets snooty about radio. In fact, according to its executive creative director, John O'Keeffe, it used to be. "There was a somewhat sniffy attitude in the old days," he says, "but things have changed." The awards record seems to back this up. In the past ...
Clients have the power to stop radio ads making listeners cringe by giving agencies more time.... But what should a good client, who wants great radio advertising, do - give the agency a good, challenging ... sounds. Second, a client should give its agency time. One thing everyone knows about radio is that it ... it can be, it doesn't mean it should be. If more clients gave their agencies more time for the creation ...
WINNER Title: Balloons Client: MasterCard Domestic Accept Agency: McCann Erickson Creative team: Gary Marjoram, Rob Brown Creative director: Stephen Ward Media planner: Deborah Mackay Media agency ... engineer: Rob Townsend Agency Producer: Lucy Vermigle JUDGES' COMMENTS - Where did they find her? - Very ...
WINNER Title: Footballer Client: Ginsters Real Honest Food Agency: Bartle Bogle Hegarty Creative team: Steve Robertson, Justin Moore Creative directors: Marc Hatfield, Pete Bradley Media planner: Georgia Thomas Media agency: Starcom Motive Facilities house: Wave Sound engineer: Tony Rapaccioli Agency ...
WINNER Title: Whispers Client: National Aids Trust Agency: Saatchi Saatchi Creative team: Matt Skolar, Philippe Fass Creative director: Kate Stanners Media planner: Emma Bickerstaff Media agency ... Agency Producer: Mike Blunt JUDGES' COMMENTS - An extraordinary piece to listen to, in the detailing ...
WINNER Title: Mix Client: Peugeot 107 Agency: Euro RSCG London Creative team: Sam Richards, Phil Beaumont Creative directors: Olly Caporn, Dominic Gettins Media planner: Rupert Holroyd Media agency: OMD ... engineer: Nick Angell Agency Producer: Emily Marr JUDGES' COMMENTS - Very bold, innovative. - No-one else ...
WINNER Title: Whisper Client: Metropolitan Police Agency: Miles Calcraft Briginshaw Duffy ... Media agency: MediaCom UK Director: Martin Sims Production house: Eardrum Facilities house: The Bridge Sound engineer: Tom Livsey Agency producers: Claire Cordell (MCBD), Janet Clarke (Eardrum) JUDGES ...
WINNER Title: Check-up Client: The Prostate Cancer Charity Agency: Publicis Creative team: Gary Turner, Jamie Marshall, Ricky Gervais Creative director: Gavin Kellett Facilities house: Wave Sound engineer: Jack Sedgwick Agency producer: Eva McGarr JUDGES' COMMENTS - A classic radio reveal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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