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Yahoo! reviews £25m Euro media

14 Dec 2001 | by MATTHEW COWEN

Yahoo! is reviewing its 25 million pan-European media account out of Optimedia after four years with the agency. The internet search engine has been in contact with networks with a view to getting a ... in the US by the San Francisco-based Black Rocket agency. The work is currently adapted by agencies ...

NEW MEDIA: SPOTLIGHT ON WPP'S TEMPUS TAKEOVER - WPP faces difficult decisions over Tempus' web operations. What does WPP plan to do now it has Tempus' digital divisions?

14 Dec 2001 | by ALASDAIR REID

business began, Outrider evolved beyond its early role as a UK-focused online planning and buying agency ... ; and Incline, the game development and digital creative agency; and Planet Interactive. But before ... -Media Edge group work together. MindShare is the lead media agency within WPP and mdigital is very much a ...

NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

14 Dec 2001

Rank Site Agency/Media Adspend Aware- July-Sept ness pounds (%) 1 ... Overseas Agencies/MindShare 90,000 6 15 Blackstar Bartle Bogle Hegarty ...

Cisco recruits Agency Republic for CRM role

07 Dec 2001 | by JEREMY WHITE

customer relationship management task to Agency Republic. The agency won the business after a four ... only relevant communications to customers. The agency will be aiming to build on Cisco ... marketing puts the customer in charge of the company. Agency Republic's managing director, Martin ...

IPA moves to form single trade body

07 Dec 2001 | by JOHN TYLEE

form. The council of the agency trade body this week gave the green light to moves which could ... Relations Consultants Association and the agency section of the Direct Marketing Association ... is the acknowledgment that the IPA's name and positioning makes other marketing communications agencies whose main ...

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

07 Dec 2001

Rank Site Agency/Media Adspend Aware- April-June ness pounds (%) 1 AOL MWO/BBJ 8,923,000 73 2 BT AMV ...

Manchester United shortlists agencies for website account

30 Nov 2001

Manchester United Football Club is in the final stages of holding a digital review for its global website. The review, overseen by Manchester United's marketing director, Peter Draper, originally concerned six new-media agencies. However, the list has now been reduced to two ...

TBWA GGT picks up internet launch for the Vauxhall Vectra

30 Nov 2001 | by IAN DARBY

Vauxhall Motors has appointed TBWA/GGT Direct to handle the online launch of its new Vectra next year. The agency won the account after a pitch against several specialist digital agencies. It is developing a microsite for the Vectra ahead of its launch next June. Vauxhall claims that the new ...

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

30 Nov 2001

Rank Site Agency/Media Adspend Aware- April-June ness pounds (%) 1 BT AMV BBDO/Zenith Media 2,646,000 79 2 AOL MWO ...

NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

23 Nov 2001

Rank Site Agency/Media Adspend Aware- April-June ness pounds (%) 1 AOL MWO/BBJ 8,923,000 73 2 BT AMV BBDO ...

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