18 Dec 2001
| by Staff,
The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy ...
-quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...
14 Dec 2001
The Football Association is seeing pitches from several direct
marketing agencies. They are competing for a brief to build
relationships with football fans ahead of next year's World Cup.
...
14 Dec 2001
Brann UK and Claydon Heeley Jones Mason have won the direct
marketing account for Guardian Newspapers as the publishing company
develops its direct strategies, such as customer relationship
management.
The two agencies beat off the eight-year incumbent, KLP Euro RSCG, in a
pitch which also ...
11 Dec 2001
| by Staff,
Brann, which currently handles direct marketing for The Guardian Weekly , will work with CHJM on The Guardian , The Observer , Guardian Unlimited, The Guardian Weekly and Money Observer . CHJM will also be responsible for sales promotion for The Guardian , The Observer and Guardian Unlimited.
The agencies ...
07 Dec 2001
| by CAMILLA PALMER
WWAV Rapp Collins has won the 3 million brief to handle
direct marketing for L'Oreal's Garnier and Maybelline cosmetics
brands.
The non-roster agency WWAV pitched against roster agencies, including ...
but wanted
ideas from non-roster agencies. Recent DM campaigns include one through
TMW for its anti ...
07 Dec 2001
| by JOHN TYLEE
form.
The council of the agency trade body this week gave the green light to
moves which could ...
Relations Consultants Association and the
agency section of the Direct Marketing Association ...
is the acknowledgment that the
IPA's name and positioning makes other marketing communications agencies
whose main ...
30 Nov 2001
| by IAN DARBY
Ernest 2.5 million through Mountainview.
The direct marketing review is at an early stage with Ernest & Julio
Gallo currently constructing a pitchlist.
Ian Belcher, E&J Gallo's marketing controller, was unavailable as
Campaign went to press.
E&J Gallo wines are the tenth largest...
30 Nov 2001
| by IAN DARBY
believe the management of the new agency, there are clear
strategic reasons for the merger but more ...
agency, employing about 270 staff, and had a strong heritage
in creative direct marketing fused ...
, to merge a strong London agency
with Brann, which has a worldwide network, especially strong in Europe ...
23 Nov 2001
| by IAN DARBY
.
The new agency, called EHS Brann, will employ 400 people and have a
turnover of more than 70 million. It has decided, following
Havas' decision to disband its Diversified Agencies Group, to join ...
marketing
agency, but WWAV Rapp Collins London has reported a turnover of 79.3 million for 2000 ...
23 Nov 2001
| by CAMILLA PALMER
Arkwright, the agency set up by the former HHCL & Partners
creatives Jim Bolton and Chas Bayfield, has created two characters
called Chunky and Stretch for a poster and direct mail campaign for the
outsized men's clothing chain High and Mighty.
The posters show the two friends poking fun at each ...