17 Dec 2001
1. Abbott Mead Vickers BBDO
Undoubtedly, one of the best. Informal and childlike but addictively
attractive, this comes top of the list. The theme of the Abbott Mead
Vickers site is cartoons, it is cheeky and upfront in its approach but
it works well. Busy, but not overcrowded; colourful,...
14 Dec 2001
| by JENNY WATTS
The Advertising Producers Association is to bring together
production company and agency staff for the first time with the
introduction of a new Masterclass training initiative next year.
A series of 12 lectures and study groups make up the programme, put
together in conjunction with the...
07 Dec 2001
Compensation Helpline, the accident claims group, has appointed the
strategic consultancy, Heresy, to handle its communications. Heresy
pitched against two other undisclosed agencies for the business.
07 Dec 2001
| by JEREMY WHITE
Cisco Systems, the world's largest internet network provider, has
handed its 3.5 million customer relationship management task to
Agency Republic.
The agency won the business after a four-way pitch. The on- and offline
CRM drive kicks off in the UK and will then be developed in other...
07 Dec 2001
Associated British Foods has appointed the Palmer Hargreaves agency
in Leamington Spa to raise awareness of its Speedibake range of
part-baked frozen food and pastries among leading supermarkets and the
food service industry.
07 Dec 2001
| by MATTHEW COWEN
Pure Beauty, Boots' premium cosmetics chain, is to launch a new
wave of multi-channel activity in the run-up to Christmas.
The integrated campaign, through Agency Republic, uses the strapline
"pure inspiration" across all communications activity. The work combines
traditional Christmas...
07 Dec 2001
| by BRINSLEY DRESDEN, the head of advertising law at the legal firm
Lewis Silkin
For the best part of a century, the US has been the world's
greatest advocate of free trade. Having taken over from the United
Kingdom as the world's largest economy, it was the only logical stance
to take. But just like the British before them, the Americans do not
necessarily practice what...
07 Dec 2001
| by JOHN TYLEE
Imagine running a company whose bosses send in a hit squad to
review every aspect of your work for the past five years, get outside
consultants to run the rule over you, quiz your clients about whether
you provide value for money - and have the power to close you down and
throw you out of work...
30 Nov 2001
Butchers, the pet food manufacturer, will choose between Mother,
Soul, Farm and Clemmow Hornby Inge for the 4 million creative
assignment.
30 Nov 2001
| by IAN DARBY
Ernest 2.5 million through Mountainview.
The direct marketing review is at an early stage with Ernest & Julio
Gallo currently constructing a pitchlist.
Ian Belcher, E&J Gallo's marketing controller, was unavailable as
Campaign went to press.
E&J Gallo wines are the tenth largest...